BRANDOPIA

Destination DNA - Brand Wales

   

'Brand' the Marketect says:

"When communicating with the Welsh, ensure you're aligned with Wales's cultural source code."

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Top Ten US State Brand Rankings - Tourism

'Brand' the Marketect says:

'The No.1 ranked US State brand has also developed a powerful portfolio of mega sub-brands"

Note: Please click here to read Bloom Consulting's report and methodology.

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Pure Michigan brand could be tainted, marketing experts say

Tweepeats: Fab Fifteen Tweets in July 2012

 

 

1. Sound of Music: Going into immersion for 'Climb Ev'ry Mountain' to inspire the brand development of the Company Choirs category http://t.co/MP4e7YWs
2. GrandPrix: Congrats LewisH & McLaren for win at Hungary FI Grand Prix. That's 8-from-11 wins for Motor Sport Valley, England
3. Brand Britain: Looking forward to the Olympic Opening Ceremony - a powerfully themed story or a collection of unrelated episodes http://t.co/mMsbTm07
4. Story Wars: Replay of last week's webinar w @jonahsachs is now live - Cultural Mythmaking and Story Marketing http://t.co/qOGzjK7Y
5. StoryBranding: The Narrative (The True Story) for The Meetrix: Networking for Growing Companies. Inspiration - "I know you're out there" http://t.co/J46v7yyb
6. CultureClash: After Belgium Day - a big brand idea within the Flanders & Wallonia culture clash http://t.co/lwE3xes
7. GrandPrix: Congrats FernandoA & Ferrari for win at German FI Grand Prix. Now 7-from-10 wins for Motor Sport Valley, England
8. Re-positioning: HR repositioned as a strategic marketing function? @MartinCerullo says it should @ http://t.co/K0WJQbfJ
9. StoryBranding: Flocabulary raps 'These are the Five Things' http://t.co/qEp930p6
10. RIP: Dr Stephen R Covey. My favourite Covey book - The 3rd Alternative: Solving Life's Most Difficult Problems http://t.co/0lkYvLxH
11. BastilleDay: An insight into France and the French http://t.co/chUnlNgK 
12. CanAm: RT @AndrewSchiestel Good piece & great reader comments on Brands Canada/USA by @alanwilliamson hiltonbarbour.co… http://t.co/fX0wkby0 
13. BrandSlam: Inspired by the Poetry Slamming movement, get ready for an explosion in Brand Slamming http://t.co/y1aWyN0f 
14. BrandTest: Very positive response from 'Early Adopters' to new brand name - The Meetrix 
15. Brand America: Born on the 4th of July http://t.co/F0b1YTgZ [blog]

Tweepeats: Fab Fifteen Tweets in June 2012

 

 

1. Fastival: Festival of Speed http://t.co/6lergAPA the signature fest of Brand Sussex: England's Festival County http://t.co/Aow45S3T
2. Culture Code: Could the youth of the new Staines-upon-Thames start 'living-the-brand' through a riverside culture? http://t.co/VuLVinek
3. City of Meetropolis: Home of The Meetrix, where growing companies meet & network to generate joint ventures & create new jobs
4. GrandPrix: Congrats FernandoA & Ferrari for win at Valencia, Spain FI Grand Prix. Now 6-from-8 wins for Motor Sport Valley, England
5. CompanyChoir: T-Mobile reduces sickness absence by 50% thru company choirs at its Merthyr Tydfil call centre
6. Designer Branding: Design the brand into the DNA of the product/service http://t.co/LVDm7oMb 
7. DestiNations: RT @bloomconsult France led European ranking by number of tourism arrivals - followed by Spain, Italy, U.K. & Turkey
8. Country Brand: @bloomconsult launches its unique Country Branding Ranking http://t.co/9LXzuA6U
9. Brandthology: The Matrix: Math symbols in rows & columns.The Meetrix: People networking in rows (Speed), squares (Deep) & random (Social)
10. ShedHeads: Selection of entries for Shed-of-the-Year 2012 contest http://t.co/xURJfTdp
11. Oh Papa: Seven Famous Fathers on Father's Day - UK/US/Canada - http://t.co/bGqIMLJ5 [vid] 
12. GrandPrix: Congrats LewisH & McLaren for win at Canadian FI Grand Prix. That's 6-from-7 wins for Motor Sport Valley, England
13. Speed: Meet GatQwick guest speaker, Stuart Hayes, in UK Olympic Triathlon team http://t.co/lNjX06bl GatQwick vid - http://t.co/Re5XRQZj
14. Scrunched: Received a scrunched-up promo mailer in an envelope complete with post-it note message "Pre-crumpled for wastepaper bin"
15. Co-Branding: Boring, Oregon, USA co-brands with Dull, Perthshire, Scotland http://t.co/dVTxQXkv

Tweepeats: Top Twenty Tweets in November 2011

 

 

1. GuilFAST: BRAVO brandstorms at VinesBMW in Guildford's Auto City for a speednetworking April event featuring Surrey: Stockbroker Belt 
2. Queen Vic: Fab Victorian Xmas Market @Gloucester Quays http://t.co/kNhmo4u1 [vid]
3. Final GrandPrix 2011: Congrats MarkW & RedBull on FI Brazil win. That's 18-from-19 wins for MotorSport Valley, England
4. Lytrography: RT @paulhardycarter At last! Digital photography comes of age http://t.co/0aOcezjK
5. Les Marks: M&S should succeed 2nd-time round in France http://t.co/4bcLA7mO if its cultural branding is on-code http://t.co/IxlfqkVf
6. Thanksgiving: CanAm's annual cultural ritual http://t.co/ztST8vxZ [blog]
7. Imaginacres: HamishTaylor - "Innovate by borrowing ideas from outside your industry" http://t.co/L36xQQjM [vid]
8. United Colors: RT @Brandamentalist Benetton - Brand Building on a Higher Purpose: http://t.co
9. I Amsterdam: RT @EdBurghard Amsterdam is a great case study in place branding - http://t.co/r4Rvey7K 
10. PricePlosion: How brands remain profitable during an era of price pandemonium http://t.co/QV8ivuRD
11. Field of Dreams: Olympic hockey stars feature @EastGrinstead - Epicentre of the Free Spirits of Wealdonia http://t.co/BAd22Ip7
12. The Choir: RT @Choiroke Military wives build a cultural bridge between town & army base http://t.co/YZ2oBdsf
13. Vintage Rally: Crawley's branding stays on-code: Staging Post for Horses (on 4 vintage wheels) http://t.co/OzvIb0LP [vid]
14. GatQwick: RT @interacter RT @MarketingWeekEd Gatwick invests in digital media network http://t.co/3uGzWcGD
15. TheGuy: Lewes Bonfire http://t.co/TzrZIP8g [flickr] courtesy of Sussex: England's Festival County http://t.co/e3SOrsU8 [vid]
16. Co-Housing: Totnes in Devon builds its big brand idea by launching a co-housing group http://t.co/1jJnsbVk
17. Food Hospital: From 'Conventional' therapy (1st Way) & 'Complementary' therapy (2nd way) to a 3rd way 'Culinary' therapy http://t.co/kTaO6fzU
18. England's Garden: Co-brand your product (visitor attraction) with the place it's located in (county) http://t.co/De0u2Gzo [vid]
19. Branded Ritual: TeamBRAVO: World's First InfraCulture Social Enterprise performs an Elvis 'Choiroke' after its brand-stormin session
20. Bear vs Beaver: A Canadian Tale of Two Animals - http://t.co/WVYProfG How to tell if someone is really Canadian http://t.co/GwPbw9M4 [vid]

Autumn at Sissinghurst Gardens in Kent: The Garden of England

 

'Brand' the Marketect says:

"Co-branding your product (visitor attraction) with the place it's located in (county) is one of the most powerful brand development strategies available"

Tweepeats: Top Twenty Tweets in October 2011

1. Foxy: Going into immersion to discover a big brand idea for a motoring destination brand based on the Feminine cultural source code(s)
2. GrandPrix: Congrats SebV & RedBull on FI India win. That's 16-from-17 wins for MotorSport Valley, England
3. The Sandgropers: Could the Queen's visit to Western Australia inspire a big brand idea for WA? http://t.co/UMgizuZ0 [blog]
4. HorseSense: Blown away by the 'Horse Whisperer' demo at Lingfield Park, Surrey while mingling with 'The Racing Tribe' http://t.co/JdLVfXsz
5. HappyDiwali: India's Festival of Light - How to tell if someone is really Indian http://t.co/gnjcdZ7B [vid]
6. TheBard: RT @Alltop_branding Why Social Media is Like Shakespeare! http://t.co/8FV0ELx4 Warwickshire: Shakespeare Country http://t.co/H7OqNnxF
7. SportsCapital: Dallas - Best US Sports City http://t.co/i8T33wUy joins Manchester (UK) & Melbourne (Oz) http://t.co/pgC4ZEfj
8. Meet GatQwick: The Video http://t.co/ZzhtuuAn featuring Greater Gatwick's Qwickest Network at Vines of Gatwick
9. BrandCategory: When you combine Speed Networking with its opposite - Slow Networking - you get Deep Networking - a new branded category
10. Fizztival: RT @MeetGatQwick A blind taste test of English sparklers was a dead heat between DenbiesGreenfields & RidgeviewBloomsbury
11. DownUnder: The Queen visits Oz. How to tell if someone is really Australian http://t.co/QIGvLDqf [vid]
12. CultureMap: Mapping the cultural conventions across the RH postcode - in order to build an innovative cultural brand strategy
13. Rugger: Wales will need the full force of its cultural source code - Greenergy - to overcome the French on Sat http://t.co/L08dUgsE [vid]
14. BasepointBirthday: Happy 8th Birthday @Basepoint_Crwly Guest Speaker: @AlanWilliamson BRAVO - Crusader-in-Chief http://t.co/bI1PeQ1p [vid]
15. Cult of Pooh Bear: Uncovering the cultural codes & myths of Winnie the Pooh in Ashdown Forest, Sussex http://t.co/fX5iAdxe
16. TheGlovers: Garden Lovers of Gloverland visit SheffieldPark Gardens in early Autumn http://t.co/WubekVX5 [vid]
17. Culturology: Dipping into Cultural Strategy by Doug Holt & Doug Cameron http://t.co/tl3IT7LK
18. BrainClaim: US & UK dominate Top 10 University World Rankings http://t.co/3K0g0DQs Massachusetts - World's Intellectual Capital 
19. VillagePeople: Could 'England with a French Accent' inspire a cultural brand strategy for Horsted Keynes, an English village in Sussex?
20. GMT: If Greenwich Mean Time is replaced, will Britain lose its advantage of connecting globally during waking hours? http://t.co/mMsgqW11

Tweepeats: Top Twenty Tweets in August 2011

1. Pow-Wow: Creative conversation with @Louisecamby & @EveTaylor88 about Putting the Show into Business with the Wow Factor
2. Risk/Reward: Risk management for brands http://t.co/Rrta3cY [vid]
3. GrandPrix: Congrats SebV & RedBull on FI Spa Belgium win. That's 11-from-12 wins for MotorSport Valley, England
4. SuperFish: & Jane's Upstairs restaurant http://t.co/Rw8WdkX the best fish & chips in England's Vineyard - UK's Newest Regional Destination. Unless you know different?
5. Flocabulary: Five essential elements of a branded story http://t.co/9Y65eVd [vid]
6. Obituary: RIP Indian test cricket, which died at The Oval on 22 August 2011. Mourned by 1.2 billion fanatical friends
7. Lawnatic: Nice website for Lawnatics - from Novices to Enthusiasts http://t.co/vpWILbX
8. Dream Destination: Where to dream up big brand ideas http://t.co/VQ4KmP4
9. Hotlanta: A branding opportunity for Atlanta, Georgia - host of the USPGA Golf Championship 2011 http://bit.ly/q1paCz [blog]
10. Branded Rituals: World's strangest festivals http://t.co/VvZQoiJ
11. CraicingUp: via @Louisecamby How Irish dancing got started http://t.co/OyLlsEn How to tell if someone is really Irish http://t.co/pKnlBaD
12. Brand Hierarchy: Are the current street riots perceived primarily as London or England or Britain?
13. Brand USA 2: RT @adrielhampton Branding Blunders - The Fall of Brand America http://t.co/Y5cppHW
14. Brand USA Valuation: @FelixWetzel says -The tea party stand off will have a negative impact, the (credit) rating hardly at all.
15. Brand USA 1: Will the downgrading of its credit rating have a negative impact on the valuation of the world's most valuable country brand?
16. Fizztival: Festival of Fizz at LingfieldPark, Surrey featured on @ukvine website http://t.co/gU2NrWD
17. Branded Rituals: Attendances UP at UK's biggest sporting events http://t.co/aEvefZL Of Top 10, five are horse racing events
18. Heathropolis: Author jets into Heathrow as writer-in-residence http://t.co/Z5O9qgP
19. Name-That-Neighbourhood: London 2012 Olympic Park neighbourhood names revealed http://t.co/CxvLD3H
20. GrandPrix: Congrats JensonB & McLaren on FI Hungary win. That's 10-from-11 wins for MotorSport Valley, England

Gloverland: The Glovers visit Ivor & Nanette's Sussex Garden

 

'Brand' the Marketect says:

"A virtual branded destination has a big, big future."

Tweepeats: Favourite-Fifteen Tweets in December 2010

 

 

1. Bioneering: For When-the-Shift-Hits-the-Fan http://bit.ly/eKogkg [blog]
2. The CrAshes: Oz crash out to The Lish in Melbourne. BarmyArmy decamp to Sydney. - Oz's sophisticated sub-brand http://tinyurl.com/yk6rvkj
3. Brand Japan: Seven ways to tell if someone is really Japanese http://tinyurl.com/34gora2 [vid]
4. Mo-men-tum: Sport momentum between Ashes cricket test matches not as critical as momentum within a match. A lesson for marketing momentum?
5. Fizzical: JeannetteS, Denbies Vineyard - "Co-brand a Racecourse with Fizztival" - an England's Vineyard sub-brand http://tinyurl.com/2vh7tox
6. Indiaaah: Enlightenment from Brand India - 7 ways to tell if someone is really Indian http://bit.ly/gQwzMX [vid]
7. Exposed: What really happens in a session at Profitnet - the Business Innovation Network http://tinyurl.com/3a9qlyl [vid]
8. BorrowBid: Witness @SuzyMiller borrowing from BlindDating & BlindBidding for Contracts to create a new business model
9. Initialdom: 'Brand' the Marketect's latest blog @Brandopia - The Branding Destination for Place Pioneers http://tinyurl.com/2chko88
10. XmasRitual: Season's Greetings from 'Brand' the Marketect to the Twitterati around the Twitterverse http://bit.ly/gm0DaM
11. Groupon: Will the cocaine of coupons build your brand in the short-term but destroy it over the long-term? http://bit.ly/hUiPoj
12. Metaphorium: The T-Shaped Mastermind Metaphor http://bit.ly/ignfN2 [vid]
13. Clashes: England win at Adelaide. Perth next. Could Western Australia persuade BarmyArmy to spend more tourist $$$? http://bit.ly/c3SXFW
14. Branding Tale of Two Cities: Cities of Heathropolis & Greater Gatwick. Named after their respective airports http://bit.ly/fwB0IM [blog]
15. MeetGatQwick: Greater Gatwick's Qwickest Network - Could SpeedNetworking re-visit SpeedDating to re-generate new ideas pre & post-event?