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    Purple Networking: A First Tuesday Business Networking Event

     

    'Brand' the Marketect says:

    "Plug your Brand into the Social Force Field"

    October 08, 2015 in Events, Town | | Comments (0)

    Tags: branding, brandopia, business networking, charlie choys, crawley, destination, first tuesday, gatwick, marketing, purple networking

    Project Food Street - Stockbroker Surrey

     

    'Brand' the Marketect says:

    "Co-brand your new product with an established product or place brand."

    October 16, 2014 in Co-Branding: Place & Product, Food and Drink, Sports, Town | | Comments (0) | TrackBack (0)

    Tags: artisans, branding, business capital, destination, food, marketing, mobile catering, street food, surrey, woking

    Pre-Launch: 5ive Trees - Crawley-by-Gatwick's Culinary Quarter

     

    'Brand' the Marketect says:

    "First co-operate with your competitors to increase the size of your market, then compete with them for a share of that bigger market"

    Related articles
    MPs team up to blast expansion at Gatwick
    A Branding Tale of Two Airports: Gatwick vs Heathrow
    MPs oppose Gatwick runway 'disaster'

    June 19, 2014 in City, Cluster, Food and Drink, Restaurant, Town | | Comments (0) | TrackBack (0)

    Tags: alan williamson, branding, chinese, crawley, destination, gatwick, henry smith, hospitality genie, italian, leisure, majestic, marketing, mo lin, my thai, restaurants, sussex, taormina, thai, tourism, wine

    Marco's Hand-Crafted Pizza

     

    'Brand' the Marketect says:

    "When competing with the 'Big Boys' in your market, do not just focus on their weakness, but look for the weakness in their strength - their 'Achilles Heel'"

    June 08, 2014 in Co-Branding: Place & Product, Food and Drink, Restaurant, Store, Town | | Comments (0) | TrackBack (0)

    Tags: branding, destination, east grinstead, high weald, italian, marco, marketing, pizzeria, restaurant, sussex, tourism

    Brand Horsham: Piazza in Italia

     

    'Brand' the Marketect says:

    "Tourism brand owners such as the Italian State Tourism Board should co-brand with local branding campaigns and events in their key markets."

    Note: Compare and contrast Horsham's positioning with its neighbour Crawley's efforts.

    April 25, 2014 in Events, Food and Drink, Town | | Comments (0) | TrackBack (0)

    Tags: branding, destination, hepworth, horsham, italy, marketecture, marketing, panino, piazza, piazza in italia, sussex, tourism, wood-fired pizza

    Brand Advocates

     

    'Brand' the Marketect says:

    "Your social staff are your greatest brand advocates - so involve, inspire and invest in them to become your brand champions"

    January 09, 2014 in Town | | Comments (0) | TrackBack (0)

    Tags: addvocate.com, advocates, branding, charliechoys, crawley, destination, john flynn, marketing, restaurant, tourism, tweesday, twitter, world buffet

    Staging Post - Vintage Car Rally

     

    'Brand' the Marketect says:

    "Don't just celebrate your glorious past - rather invest it in a fabulous future"

    November 07, 2013 in City - Europe, Cluster, Events, Region, Town | | Comments (0) | TrackBack (0)

    Tags: branding, brighton, crawley, destination, flying, gatwick, london, marketing, tourism, veteran car run

    PhotoShoot at CharlieCHOYs - World Buffet Restaurant


    'Brand' the Marketect says:

    "When building your destination brand, focus half your efforts on internal marketing - your staff and stakeholders - the brand champions"

    September 18, 2013 in City, Country - Europe, County, Food and Drink, Pan-region, Store, Town, Travel | | Comments (0) | TrackBack (0)

    Tags: 5ivetrees, branding, charliechoys, chefs, chinese, crawley, crawley camera club, destination, england, french, gatwick, indian, italian, marketing, mexican, restaurant, sussex, thai, tourism, world buffet

    5ive Trees: Crawley-by-Gatwick's Culinary Quarter



    'Brand' the Marketect says:

    "To build your destination brand, use a mobile social loyalty platform"

    Related articles
    A Branding Tale of Two Airports: Gatwick vs Heathrow

    March 08, 2013 in City - Europe, Cluster, Co-Branding: Place & Product, Food and Drink, Street, Town | | Comments (0) | TrackBack (0)

    Tags: 5ive trees, branding, city, crawley, culinary quarter, destination, frankie and benny's, gatwick, high street, ja ja, marketing, pincho's, pizza express, prezzo, saffron lounge, squid, sussex, taj mahal, tourism, town centre, travel, zari

    Britain's 10 Most Romantic Destinations



    'Brand' the Marketect says:

    "One of the destinations featured in the above video has the opportunity to 'own' the powerful 'romantic' brand category."

    Related articles
    Scunthorpe voted the least romantic place in the UK

    February 06, 2013 in City - Europe, Cluster, Coast, Country - Europe, County, Resort, Town | | Comments (0) | TrackBack (0)

    Tags: branding, brighton, britain, cornwall, cotswolds, destination, devon, edinburgh, lake district, london, marketing, oxford, stratford-upon-avon, tourism, travel, uk, york

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