BRANDOPIA

Swoon Editions: Pop-Up Shop, Soho, London

 

'Brand' the Marketect says:

"Create an off-line brand experience for your online brand"

5ive Trees: Crawley-by-Gatwick's Culinary Quarter

'Brand' the Marketect says:

"To build your destination brand, use a mobile social loyalty platform"

Related articles

A Branding Tale of Two Airports: Gatwick vs Heathrow

Meet GuilFast: Surrey's Fastest Networking Event

 

'Brand' the Marketect says:

"All business is local - even global brands have a local foundation - so ensure you co-brand product with place"

BrandWagon: Choiroke Promo in Greater Gatwick

 

'Brand' the Marketect says:

"Co-branding your product with a place is one of the most powerful destination brand strategies available today"

London-Brighton Vintage Car Rally visits Crawley-by-Gatwick

 

'Brand' the Marketect says:

"Ensure your branding is in sync with your destination's cultural source code(s)"

Tweepeats: Top Twenty Tweets in September 2011

 

 

1. CultureCode: An image to inspire the Citi of Greater Gatwick's cultural source code - Staging Post for (Flying) Horses http://t.co/fpMDuZxl
2. Co-brand: Staines town to co-brand with river http://t.co/z8HB4XiO A branded inspiration for Crawley? http://t.co/j4rayyBP [blog]
3. GrandPrix: Congrats SebV & RedBull on FI Singapore win. That's 13-from-14 wins for MotorSport Valley, England
4. Table of England: First whiskey in 300 years http://t.co/ekXz49A9 for The West Country http://t.co/g2Ltb8Cw [blog] 
5. BrandBritain 3: @interacter When Britain is in trouble, use sub-brands - region/county/city. Witness its newest region http://t.co/hiwZBvuA
6. BrandBritain 2: @interacter Focus your brand on one category, not 7. Let your sub-brands focus on theirs. http://t.co/mMsgqW11
7. BrandBritain 1: @interacter Bragging that your brand is Great is not brand building. Welcome to ADjectiveland http://t.co/k2acQLA5 
8. State Branding: Should India brand its wines as Maharashtran? A strategy used by the US state of California http://t.co/MZByuNFC
9. BeeRage: Regional peace at Oktoberfest between Bavaria & Bohemia as German & Czech breweries celebrate together http://t.co/iwnKbKed
10. BrandStand: One year on, is Lymington, Hampshire losing its stand against 'Clone Town' chain stores? http://t.co/BBxuiqNG
11. RT @MeetGatQwick - 5 ways to follow up after a networking event http://t.co/5JFOHT1W [vid]
12. Anniversary of Patrick Swayze RIP: Thanks for inspiring the cultural source codes in Dirty Dancing and Ghost
13. FoxyLady: StephSavill @foxytweets RT'd - 5 great questions to ask at networking events tinyurl.com/6zepzwa [vid]
14. CityCode: Unlocking the cultural source code(s) of London's Square Mile - an anthropological study http://t.co/MbpcLUpB
15. RT @MeetGatQwick - 5 ways to a productive networking event http://t.co/Nx91cRMt [vid]
16. RT @MeetGatQwick - 5 ways to use a networking guest list http://t.co/knC2fqX [vid]
17. SauceCodes: A big brand idea - a cluster of cultural source codes - for the future chefs of the world http://t.co/vU5glKW
18. RT @MeetGatQwick - Top 5 Speed Networking Goals http://t.co/MjEo3w6 [vid] via Greater Gatwick's Qwickest Network http://t.co/mGkF3Fj
19. High St UK: Could there be a 'Retail Renaissance' http://t.co/j6cXsl2 on UK's Town Centres? http://t.co/mi38ccL
20. Imaginacres: Big Innovation Centre - Backed by private sector http://t.co/CyKle77 Brand Britain: The Innovation Isle http://t.co/ScLZd4z

Tweepeats: Top Twenty Tweets in June 2011

1. DreamDestination: Woke up with a couple of fab brand names for a mobile/cellphone furniture biz - the sub-conscious at work! 
2. FolksTown: Could Folkstone, Kent's Triennial re-vitalise the resort or will it retire with the Saga generation? tinyurl.com/6ds28n
3. GrandPrix: Congrats SebV & RedBull on F1 Valencia, Spain win. That's 8-from-8 wins for MotorSport Valley, England
4. Destination Dairy: "The brand name - The IceCreamists - drove the product & service concept" - Matt O'Connor, Founder theicecreamists.com 
5. SummerSet: Could England's Somerset County find a big brand idea in its world-famous fest - Glastonbury? tinyurl.com/nubo9d [blog] 
6. Cel-e-bra-tion: Annual awards celebration for Brighton Uni's BeePurple & Profitnet tinyurl.com/6z5lnox [vid]
7. ThinkLink: Female-focused branding for Fizztival at Lingfield Park Racecourse using one of the female cultural source codes - Connection 
8. BrandUK: JudyDench vid is England not Britain, & is on-code - Class-High Social Status & on-brand - Home of World's Language
9. Oh Papa: 7 Famous Fathers for Father's Day 2011 bit.ly/kIYLNk [vid] 
10. Brand Britain: The Innovation Isle tinyurl.com/3824gpo [vid] Watch 'Made in Britain' on BBC 2 TV Monday 9pm
11. PopCity: Liverpool holds Guinness Book of Records 'Capital of Pop' title RT @LpoolTourism - Now it needs to future-focus this brand idea? 
12. Tunisia Uprising: From 'I Love Tunisia' http://tinyurl.com/6d2jffo to controversial tourism campaign http://tinyurl.com/6cve45m 
13. North-South Collide: Is Hebden Bridge, Yorkshire as Female-Friendly as B'ROVE: The English Principality of Brighter Brighton & Hove Actually?
14. Father's Way: How to embarrass your kids on Father's Day - tinyurl.com/3f336rl 
15. Re-Brand: FohBoh, the Online Restaurant Community, re-brands as the FoodService Social Media Co http://fohboh.com/ 
16. Embedded Stories: Branded stories embedded in products & services to increase emotional attachment http://tinyurl.com/69arpwy
17. Lover's Lane: Copse Hill Rd, Lower Slaughter in The Cotswolds voted UK's Most Romantic Street http://tinyurl.com/6fu8oyq [Google] 
18. HipStreet: South Shore Rd, Gateshead beats Whitecross St, London as UK's Hippest St [Google] 
19. ReTale: Bondgate Within, Alnwick beats Market Place, Kingston as UK's Best Shopping St [Google]
20. Ciao: Celebrate Italian Day this weekend. Brand Italy - 10 ways to tell if someone is really Italian http://tinyurl.com/5u62rxq [vid]

 

Gloverland: The Glovers visit Ivor & Nanette's Sussex Garden

 

'Brand' the Marketect says:

"A virtual branded destination has a big, big future."

Tweepeats: Top Twenty Tweets in May 2011

 

 

1. LasVegas: From Sin City http://tinyurl.com/q4oxr7 to Spin City http://tinyurl.com/3znsayr
2. GrandPrix: Congrats SebV & RedBull on FI Monaco win. That's 6-from-6 wins for MotorSport Valley, England
3. UK Poll: Top Small Cities - 1.York 2.Bath 3.Brighton 4.Chester 5.St Ives 6.Durham 7.Whitby 8.Blackpool 9.Keswick =10.Stratford =10.Cambridge
4. England's Vineyard: http://tinyurl.com/2vh7tox [vid] Merret Fitzrovia served at Obama/Queen gig last night
5. SocialBrand: Re-launch of BigSociety 4.0. http://tinyurl.com/3f9tur5 Should've first 'sold' the branded problem - BrokenSociety
6. ProblemPark: Re-focusing Website FAQs from Product Benefits to Customer Problems & Issues http://tinyurl.com/2u7rmjf [vid]
7. HighSt UK: Interesting piece @dailymail on issues facing the HighStreet & how to address them. http://bit.ly/ilWirA
8. DestFest: Are Festivals the new Seaside holiday destination? http://tinyurl.com/3h9xmr8
9. HighSt UK: Top Towns for growth in Gourmet Food Shops Year-ending March 2011 - Brighton +5, TunbridgeWells +4 [Local Data Company]
10. HighSt UK: Gourmet Food Shops - Cheese 6%/Chocolatiers 6%/Delicatessens 13% - are bucking the retail vacancy rate trend of 14.6%
11. UrbanRich: Cities with most Billionaires - Moscow, NewYork, London, HongKong, Istanbul, Mumbai, SaoPaulo, Taipei, LosAngeles, Beijing [Forbes]
12. CaseStudy: BrandStormin Session to design a SocialMedia case study for a SocialEnterprise - Branded Stories for Context & Content
13. Eurovision: Could Azerbaijan be transformed by hosting Eurovision 2012? http://tinyurl.com/5t596d3
14. RoyalCraic: Should we follow HRH & visit Ireland this year? asks Celtic & Irish Cultural Society http://tinyurl.com/yzh44jk [vid]
15. SuperGroup: Nomination for Brighton Uni's Profitnet SuperGroup category http://tinyurl.com/6bh3yam [vid]
16. B2: From B2B (Biz 2 Biz) and B2C (Biz 2 Consumer) - to a new B2 category - B2D (Biz 2 Destination) Co-brand Product with Place
17. Co-Brand Person 2 Place: 12 months on, is 'DavidCameron' the perfect brand name for a British Prime Minister? http://tinyurl.com/32vwnsp
18. ClanBrand: Would an independent Scotland http://bit.ly/jd1lLT use its cultural source code to build its brand? http://bit.ly/9V0tkH
19. Mama Mia: Mother's Day USA - 2nd Sunday in May - 7 Famous Mothers - around the world http://tinyurl.com/6xkonyz [vid]
20. RoyalBritannia: Duchy of Cambridge - Naming inspired by Cambridgeshire - Best place to live in rural Britain http://bit.ly/dTxVda 

Tweepeats: Favourite-Fifteen Tweets in February 2011

1. SpellCheck: When you're stressed you eat ice cream, cake, chocolate. Why? Because STRESSED spelt backwards spells DESSERTS 
2. N for Notts: Could things get worse for Notts? - #1 worst for East Midlands Retail Decay @ a vacany rate of 23.5% http://bit.ly/iggLw5
3. Friendly Bombs: Is there any hope for Slough with a 21.2% shop vacancy rate in its Town Centre? http://tinyurl.com/6l67dv4
4. Retail Decay 1: Vacancy Rates for UK Top 6 Worst Large Town Centres http://tinyurl.com/6ds4zmt [vid]
5. Retail Decay 2: Top 6 Worst Large Town Centres in South East England. Discover which county dominates? http://tinyurl.com/5rhjsk4 [vid]
6. Retail Decay 3: Top 6 Worst Vacancy Rates of London High Streets. Shock! - The No.1 worst is a wealthy London suburb http://bit.ly/eOAUPs
7. Marketing P: Borrow from Aristotle - A Marketing P for Philosopy http://tinyurl.com/5u7mece [vid]
8. CultureClub: David Cameron - "State multiculturalism has failed" Could Canada lead EU to a new cultural cohesion? http://tinyurl.com/ya9zmsk
9. Valentine's World: Top Ten Romantic Place Names - Worldwide! http://bit.ly/hTEbX0 [Vid]
10. HorseSense: Racecourse - A Country Club with a Racetrack attached. A magical metaphor
11. MetaMagic: 'The Subconscious Mind is an Incubator'. A magical metaphor
12. Metaphoria: 'Company Choirs are the new Yoga' - A magical metaphor http://bit.ly/ignfN2
13. Ruburbia: Ruban the Fox http://bit.ly/g10wit - a symbolic mascot for the next-gen Ruburban Cities of Medway, GreaterGatwick & Heathropolis?
14. Brandelicious: When Mr Cadbury Met Ms Rowntree http://bit.ly/h9BgVN
15. 2 More Ps: Adding the Ps of Philosophy (eg Socrates) & Physics (eg. Heinsenberg) to the Marketing Playbook