Roy M. Spence Jr.: It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Al Ries: The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Al Ries: The Fall of Advertising and the Rise of PR
Andreas Buchholz: What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands
'Brand' the Marketect says:
"Create an off-line brand experience for your online brand"
"To build your destination brand, use a mobile social loyalty platform"
"All business is local - even global brands have a local foundation - so ensure you co-brand product with place"
"Co-branding your product with a place is one of the most powerful destination brand strategies available today"
"Ensure your branding is in sync with your destination's cultural source code(s)"
"A virtual branded destination has a big, big future."
More...