BRANDOPIA

Top Ten US State Brand Rankings - Tourism

'Brand' the Marketect says:

'The No.1 ranked US State brand has also developed a powerful portfolio of mega sub-brands"

Note: Please click here to read Bloom Consulting's report and methodology.

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Tweepeats: Fab Fifteen Tweets in June 2012

 

 

1. Fastival: Festival of Speed http://t.co/6lergAPA the signature fest of Brand Sussex: England's Festival County http://t.co/Aow45S3T
2. Culture Code: Could the youth of the new Staines-upon-Thames start 'living-the-brand' through a riverside culture? http://t.co/VuLVinek
3. City of Meetropolis: Home of The Meetrix, where growing companies meet & network to generate joint ventures & create new jobs
4. GrandPrix: Congrats FernandoA & Ferrari for win at Valencia, Spain FI Grand Prix. Now 6-from-8 wins for Motor Sport Valley, England
5. CompanyChoir: T-Mobile reduces sickness absence by 50% thru company choirs at its Merthyr Tydfil call centre
6. Designer Branding: Design the brand into the DNA of the product/service http://t.co/LVDm7oMb 
7. DestiNations: RT @bloomconsult France led European ranking by number of tourism arrivals - followed by Spain, Italy, U.K. & Turkey
8. Country Brand: @bloomconsult launches its unique Country Branding Ranking http://t.co/9LXzuA6U
9. Brandthology: The Matrix: Math symbols in rows & columns.The Meetrix: People networking in rows (Speed), squares (Deep) & random (Social)
10. ShedHeads: Selection of entries for Shed-of-the-Year 2012 contest http://t.co/xURJfTdp
11. Oh Papa: Seven Famous Fathers on Father's Day - UK/US/Canada - http://t.co/bGqIMLJ5 [vid] 
12. GrandPrix: Congrats LewisH & McLaren for win at Canadian FI Grand Prix. That's 6-from-7 wins for Motor Sport Valley, England
13. Speed: Meet GatQwick guest speaker, Stuart Hayes, in UK Olympic Triathlon team http://t.co/lNjX06bl GatQwick vid - http://t.co/Re5XRQZj
14. Scrunched: Received a scrunched-up promo mailer in an envelope complete with post-it note message "Pre-crumpled for wastepaper bin"
15. Co-Branding: Boring, Oregon, USA co-brands with Dull, Perthshire, Scotland http://t.co/dVTxQXkv

Tweepeats: Fab Fifteen Tweets in February 2012

1. Premortem: The opposite of a Postmortem - assess why a brand/project might fail before launch - then adjust the biz model to reduce risk
2. Shopology: RT @MattheHopkinson Shopping centres in town centres! http://t.co/t3tgUKhc
3. Flawsome: [email protected] Why brands that behave more humanly, including showing their flaws, will be awesome http://t.co/SzuBGfM0
4. Leadership: RT @AlanDillNM Just Get Started. It all starts with just ONE person, then TWO, then http://t.co/c8SRlwmO [vid]
5. GuilFast: Surrey's Fastest Networking Event promoted by Networking in Surrey http://t.co/T8Z4X26j
6. Customer-Focus: Would you brand negative customers as 'moaners & groaners' or as an opportunity to improve your product? DM me please?
7. Seeds of Passion: RT @scottfrog “Passion enables movements to grow & ultimately, have a significant impact on the culture.” Read more: http://t.co/ERKvuwQi
8. BlackBerry: RT @alexgoldfayn 7 Marketing Lessons from RIM: http://t.co/TOgxLNW3 Sadly, demise of one of Canada's few global brands
9. The Beautiful People: 2 years ago, Britons Voted for their Top 7 Most Beautiful Nations http://t.co/o70P9goE [Vid] Still valid?
10. TechnoloShe: Going into immersion to combine Technology with Female Values in order to uncover a business model innovation.
11. Valentine's World: Top Ten Romantic Place Names - Worldwide! http://t.co/gzYr1WeR [vid]
12. Choiroke-koke: RT @Choiroke What a night! Well done everyone. The branded Choiroke story was integrated into the live performance
13. Imaginacres: Going into immersion to uncover a cultural innovation based on a cultural contradiction for a professional services brand
14. ABC of Creativity: Articulate the Problem http://t.co/XBTfnBXr [vid] then Borrow Ideas & Combine them http://t.co/ErkJo0Pg [blog]
15. C-Ode: Cultural Ode to Choiroke http://t.co/3D1VjTlk [vid]

Tweepeats: Top Twenty Tweets in October 2011

1. Foxy: Going into immersion to discover a big brand idea for a motoring destination brand based on the Feminine cultural source code(s)
2. GrandPrix: Congrats SebV & RedBull on FI India win. That's 16-from-17 wins for MotorSport Valley, England
3. The Sandgropers: Could the Queen's visit to Western Australia inspire a big brand idea for WA? http://t.co/UMgizuZ0 [blog]
4. HorseSense: Blown away by the 'Horse Whisperer' demo at Lingfield Park, Surrey while mingling with 'The Racing Tribe' http://t.co/JdLVfXsz
5. HappyDiwali: India's Festival of Light - How to tell if someone is really Indian http://t.co/gnjcdZ7B [vid]
6. TheBard: RT @Alltop_branding Why Social Media is Like Shakespeare! http://t.co/8FV0ELx4 Warwickshire: Shakespeare Country http://t.co/H7OqNnxF
7. SportsCapital: Dallas - Best US Sports City http://t.co/i8T33wUy joins Manchester (UK) & Melbourne (Oz) http://t.co/pgC4ZEfj
8. Meet GatQwick: The Video http://t.co/ZzhtuuAn featuring Greater Gatwick's Qwickest Network at Vines of Gatwick
9. BrandCategory: When you combine Speed Networking with its opposite - Slow Networking - you get Deep Networking - a new branded category
10. Fizztival: RT @MeetGatQwick A blind taste test of English sparklers was a dead heat between DenbiesGreenfields & RidgeviewBloomsbury
11. DownUnder: The Queen visits Oz. How to tell if someone is really Australian http://t.co/QIGvLDqf [vid]
12. CultureMap: Mapping the cultural conventions across the RH postcode - in order to build an innovative cultural brand strategy
13. Rugger: Wales will need the full force of its cultural source code - Greenergy - to overcome the French on Sat http://t.co/L08dUgsE [vid]
14. BasepointBirthday: Happy 8th Birthday @Basepoint_Crwly Guest Speaker: @AlanWilliamson BRAVO - Crusader-in-Chief http://t.co/bI1PeQ1p [vid]
15. Cult of Pooh Bear: Uncovering the cultural codes & myths of Winnie the Pooh in Ashdown Forest, Sussex http://t.co/fX5iAdxe
16. TheGlovers: Garden Lovers of Gloverland visit SheffieldPark Gardens in early Autumn http://t.co/WubekVX5 [vid]
17. Culturology: Dipping into Cultural Strategy by Doug Holt & Doug Cameron http://t.co/tl3IT7LK
18. BrainClaim: US & UK dominate Top 10 University World Rankings http://t.co/3K0g0DQs Massachusetts - World's Intellectual Capital 
19. VillagePeople: Could 'England with a French Accent' inspire a cultural brand strategy for Horsted Keynes, an English village in Sussex?
20. GMT: If Greenwich Mean Time is replaced, will Britain lose its advantage of connecting globally during waking hours? http://t.co/mMsgqW11

Tweepeats: Top Twenty Tweets in September 2011

 

 

1. CultureCode: An image to inspire the Citi of Greater Gatwick's cultural source code - Staging Post for (Flying) Horses http://t.co/fpMDuZxl
2. Co-brand: Staines town to co-brand with river http://t.co/z8HB4XiO A branded inspiration for Crawley? http://t.co/j4rayyBP [blog]
3. GrandPrix: Congrats SebV & RedBull on FI Singapore win. That's 13-from-14 wins for MotorSport Valley, England
4. Table of England: First whiskey in 300 years http://t.co/ekXz49A9 for The West Country http://t.co/g2Ltb8Cw [blog] 
5. BrandBritain 3: @interacter When Britain is in trouble, use sub-brands - region/county/city. Witness its newest region http://t.co/hiwZBvuA
6. BrandBritain 2: @interacter Focus your brand on one category, not 7. Let your sub-brands focus on theirs. http://t.co/mMsgqW11
7. BrandBritain 1: @interacter Bragging that your brand is Great is not brand building. Welcome to ADjectiveland http://t.co/k2acQLA5 
8. State Branding: Should India brand its wines as Maharashtran? A strategy used by the US state of California http://t.co/MZByuNFC
9. BeeRage: Regional peace at Oktoberfest between Bavaria & Bohemia as German & Czech breweries celebrate together http://t.co/iwnKbKed
10. BrandStand: One year on, is Lymington, Hampshire losing its stand against 'Clone Town' chain stores? http://t.co/BBxuiqNG
11. RT @MeetGatQwick - 5 ways to follow up after a networking event http://t.co/5JFOHT1W [vid]
12. Anniversary of Patrick Swayze RIP: Thanks for inspiring the cultural source codes in Dirty Dancing and Ghost
13. FoxyLady: StephSavill @foxytweets RT'd - 5 great questions to ask at networking events tinyurl.com/6zepzwa [vid]
14. CityCode: Unlocking the cultural source code(s) of London's Square Mile - an anthropological study http://t.co/MbpcLUpB
15. RT @MeetGatQwick - 5 ways to a productive networking event http://t.co/Nx91cRMt [vid]
16. RT @MeetGatQwick - 5 ways to use a networking guest list http://t.co/knC2fqX [vid]
17. SauceCodes: A big brand idea - a cluster of cultural source codes - for the future chefs of the world http://t.co/vU5glKW
18. RT @MeetGatQwick - Top 5 Speed Networking Goals http://t.co/MjEo3w6 [vid] via Greater Gatwick's Qwickest Network http://t.co/mGkF3Fj
19. High St UK: Could there be a 'Retail Renaissance' http://t.co/j6cXsl2 on UK's Town Centres? http://t.co/mi38ccL
20. Imaginacres: Big Innovation Centre - Backed by private sector http://t.co/CyKle77 Brand Britain: The Innovation Isle http://t.co/ScLZd4z

Tweepeats: Top Twenty Tweets in August 2011

1. Pow-Wow: Creative conversation with @Louisecamby & @EveTaylor88 about Putting the Show into Business with the Wow Factor
2. Risk/Reward: Risk management for brands http://t.co/Rrta3cY [vid]
3. GrandPrix: Congrats SebV & RedBull on FI Spa Belgium win. That's 11-from-12 wins for MotorSport Valley, England
4. SuperFish: & Jane's Upstairs restaurant http://t.co/Rw8WdkX the best fish & chips in England's Vineyard - UK's Newest Regional Destination. Unless you know different?
5. Flocabulary: Five essential elements of a branded story http://t.co/9Y65eVd [vid]
6. Obituary: RIP Indian test cricket, which died at The Oval on 22 August 2011. Mourned by 1.2 billion fanatical friends
7. Lawnatic: Nice website for Lawnatics - from Novices to Enthusiasts http://t.co/vpWILbX
8. Dream Destination: Where to dream up big brand ideas http://t.co/VQ4KmP4
9. Hotlanta: A branding opportunity for Atlanta, Georgia - host of the USPGA Golf Championship 2011 http://bit.ly/q1paCz [blog]
10. Branded Rituals: World's strangest festivals http://t.co/VvZQoiJ
11. CraicingUp: via @Louisecamby How Irish dancing got started http://t.co/OyLlsEn How to tell if someone is really Irish http://t.co/pKnlBaD
12. Brand Hierarchy: Are the current street riots perceived primarily as London or England or Britain?
13. Brand USA 2: RT @adrielhampton Branding Blunders - The Fall of Brand America http://t.co/Y5cppHW
14. Brand USA Valuation: @FelixWetzel says -The tea party stand off will have a negative impact, the (credit) rating hardly at all.
15. Brand USA 1: Will the downgrading of its credit rating have a negative impact on the valuation of the world's most valuable country brand?
16. Fizztival: Festival of Fizz at LingfieldPark, Surrey featured on @ukvine website http://t.co/gU2NrWD
17. Branded Rituals: Attendances UP at UK's biggest sporting events http://t.co/aEvefZL Of Top 10, five are horse racing events
18. Heathropolis: Author jets into Heathrow as writer-in-residence http://t.co/Z5O9qgP
19. Name-That-Neighbourhood: London 2012 Olympic Park neighbourhood names revealed http://t.co/CxvLD3H
20. GrandPrix: Congrats JensonB & McLaren on FI Hungary win. That's 10-from-11 wins for MotorSport Valley, England

Tweepeats: Favourite-Fifteen Tweets in March 2011

 

1. Celebration Oz: Happy Birthday Christine - The Memsahib of Western Australia http://tinyurl.com/ykq57yb [blog] 
2. Vitiopolis: Still the most beautiful vineyard homepage in the world? http://tinyurl.com/dm6nv7 Unless you know different? 
3. And the winner is...?: Virgin Atlantic - based in the Citi of Greater Gatwick - wins Travel Brand of the Decade 2001-10 http://bit.ly/f1OHb4
4. ColourCode: Baden-Wurttemberg, Germany's prosperous state, votes Green. 7 ways to tell if you've been Germanised http://bit.ly/bM6vtR
5. HowZat!: Did Sri Lanka miss its opportunity to brand itself during the ICC Cricket World Cup? http://bit.ly/i3WEK7
6. OxBridge: First co-operate to expand the market then compete for a share of it. Witness the Boat Race: Dark Blues v Light Blues
7. BrandBuild: Rock star lessons to help real estate agents build brands: http://dld.bz/TQSA
8. Speed: Congrats SebV & RedBull on F1 Australia win. That's 1-from-1 win for Motor Sport Valley, England
9. MeetGatQwick: Vid of Greater Gatwick's Qwickest Network. Witness branded rite of passage When Surrey Met Sussex http://tinyurl.com/6zjsr5l
10. Airtropolis: India's newest cities are being built around its new airports based on the NewSongdo, Korea model. http://tinyurl.com/62nzdo6
11. RoyalTIE: Royal Wootton Bassett joins Royal Tunbridge Wells, Royal Windsor & Royal Leamington Spa as England's Royal Towns
12. St Patrick's Day: Brand Ireland - 7 ways to know if someone is really Irish http://tinyurl.com/yzh44jk [Vid]
13. Tiger Safari: Could India's big cats be saved from extinction through a branded info campaign based on eco-tourism?
14. Breakfast News: Still searching for the Barkarkhani aka the Calcutta-Croissant - a 'Melt-in-the-Mouth' combo with a cuppa chai
15. Brand Wales: On St David's Day, this fine country moves from 'Big' (Country) to 'Original' (Thinking) http://tinyurl.com/y9625es Oh Boyo

Tweepeats: Favourite-Fifteen Tweets in January 2011

 

 

 

1. CultureClash: Channel Islands - Capital of Cultural Collisions - the mother-lode of big brand ideas http://bit.ly/ePCn47 [vid]
2. Confucion: Starbucks say: Picture worth 1000 words. Google say: Word worth 1000 pictures. What you say? http://tinyurl.com/yzfenlt [vid]
3. Brand Italy: Ten ways to tell if someone is really Italian http://bit.ly/gesnDt [vid] 
4. Re-positioning: 1. Airport - Shopping Mall complete with Runway.  2. Racecourse - Country Club complete with Racetrack + Hotel, Golf Course & Helipad 
5. NameGame: The trend of personal naming to move away from religious sources? And towards places & objects? http://tinyurl.com/6coeouz
6. No SWOT?: New use of the old SWOT http://bit.ly/eYvHlG [vid]
7. Flagdom: Welcome to the Unimaginative Flagdom of the Red, White & Blue http://tinyurl.com/6xhac9a [vid]
8. Crawley Together 3: Could a culinary renaissance re-vitalise Crawley's Town Centre? http://tinyurl.com/6hxlase [vid]
9. Simples: Experience Orlov's Mansion Tour at Destination Meerkovo - Home of the Meerkovians http://www.meerkovo.com/ 
10. Oz-tra-lia: Celebrate Oz Day on 26th Jan with Brand Australia - Ten ways to tell if someone is really Australian http://tinyurl.com/687qnhp [vid]
11. SuperBrand: Can the host City of Arlington, Texas overcome the confusion of SuperBowl XLV's 'North Texas' regional compass branding?
12. FocusHocusPocus: Why VooDoo Doughnut would never have got through the Focus Group http://bit.ly/g9CAQO
13. Tribalism: Inspiration from the tribal rituals of The Racing Tribe of HorseWatchers http://tinyurl.com/6gjzx6f [vid]
14. Clandom: After Burn's Night celebrations Scotland should develop a big brand idea based on its Cultural Source Code http://bit.ly/9V0tkH [vid]
15. HocusPocusFocus 2: Alternative to Focus Groups: Anthropology - Observation in real situations with little or no artificial interference

Valentine's World: Top Ten Romantic Place Names - Worldwide!

 

'Brand' the Marketect says:

"The ROMANTIC destination category is one of the most powerful - ever - from Country to Region to City to Town to Resort to Island."

Australia The Movie

A creative conversation between Des and Tina, Brandopia's mythical brand developers

DES: Tourism Australia are pinning their hopes on a new period film - Australia the Movie - starring Nicole Kidman as an English aristocrat in the Outback at the start of the Second World War.
TINA: Australia the Movie continues to re-inforce the rough, tough, macho image of the country just as its media predecessors have done in the recent past - Crocodile Dundee and sequel. Also the TV reality hit show: I'm a Celebrity, Get Me Out Of Here. Not forgetting the endless Aussie beer commercials - many of them set within an Outback context.

DES: Now compare and contrast Tourism Australia's recent brand strategy of trying to show the country in 'A Different Light'.
TINA: Trying to compete against film and TV genres is usually a marketing mission impossible.

DES: You only have to witness Oz's falling visitor numbers from its biggest markets - Japan, UK and New Zealand - all three's stats have been heading south since 2006.
TINA: A trend which started before the Australian dollar reached a 25-year high in August 2007.

DES: Clearly Brand Australia should accept its Outback position in the minds of its key markets but use its sophisticated city brands such as Sydney and Melbourne and its lifestyle state brands such as South Australia and Western Australia, if it needs to show itself 'in a different light' to the rest of the world.
TINA: Then and only then will this once great destination brand start to reverse its declining visitor trend.

'Brand' the Marketect says:
"Trying to change brand perceptions is one of the most difficult of marketing challenges especially if you're trying to compete against the global media genres."