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    Choiroke: Fab 5ive Choral Directors



    'Brand' the Marketect says:

    "To build your brand, make your brand intermediaries famous!"

    April 18, 2013 in Co-Branding: Place & Product, Country - Europe, County, Events, Music, Region | | Comments (0) | TrackBack (0)

    Tags: ann dudding, branding, choir, debbie walton, destination, greater gatwick, jenny bailey, kaytie harding, marketing, sean peters, singing, tourism, travel

    Brand Ireland



    'Brand' the Marketect says:

    "Ireland -a country brand that punches well above its weight - thanks to its St Patrick's Day annual festival and its global diaspora".

    Related articles
    How to Celebrate St. Patrick's Day Like You're Actually Irish
    Should Chicago be the 'U.S. Headquarters' for St. Patrick's Day?

    March 12, 2013 in Country - Europe, Religion, Travel | | Comments (0) | TrackBack (0)

    Tags: boy band, branding, destination, dublin, film actor, george best, ireland, liam neeson, marketing, oscar wilde, patron saint, poet, sinead o'connor, singer, songwriter, st patrick's day, tourism, travel, westlife, writer

    5ive Trees: Crawley-by-Gatwick's Culinary Quarter



    'Brand' the Marketect says:

    "To build your destination brand, use a mobile social loyalty platform"

    Related articles
    A Branding Tale of Two Airports: Gatwick vs Heathrow

    March 08, 2013 in City - Europe, Cluster, Co-Branding: Place & Product, Food and Drink, Street, Town | | Comments (0) | TrackBack (0)

    Tags: 5ive trees, branding, city, crawley, culinary quarter, destination, frankie and benny's, gatwick, high street, ja ja, marketing, pincho's, pizza express, prezzo, saffron lounge, squid, sussex, taj mahal, tourism, town centre, travel, zari

    Destination DNA - Brand Wales

       

    'Brand' the Marketect says:

    "When communicating with the Welsh, ensure you're aligned with Wales's cultural source code."

    Related articles
    English people who relocate to Wales could get tax breaks in bid to boost Welsh economy
    Reasons to move to Wales? Well there's the healthcare, the house prices, the ...

    February 27, 2013 in Country, Country - Europe, Travel, Visitor Attraction | | Comments (0) | TrackBack (0)

    Tags: branding, cardiff, centre for alternative technology, charles, destination, male voice choir, marketing, prince of wales, rugby union, tourism, wales

    Top Ten US State Brand Rankings - Tourism



    'Brand' the Marketect says:

    'The No.1 ranked US State brand has also developed a powerful portfolio of mega sub-brands"

    Note: Please click here to read Bloom Consulting's report and methodology.

    Related articles
    Pure Michigan brand could be tainted, marketing experts say

    February 08, 2013 in Country - Americas, State, Travel, Visitor Attraction | | Comments (0) | TrackBack (0)

    Tags: America, branding, california, colorado, destination, disneyland, florida, georgia, hollywood, illinois, marketing, michigan, napa valley, new york state, pennsylvania, texas, tourism, travel, usa, virginia

    Britain's 10 Most Romantic Destinations



    'Brand' the Marketect says:

    "One of the destinations featured in the above video has the opportunity to 'own' the powerful 'romantic' brand category."

    Related articles
    Scunthorpe voted the least romantic place in the UK

    February 06, 2013 in City - Europe, Cluster, Coast, Country - Europe, County, Resort, Town | | Comments (0) | TrackBack (0)

    Tags: branding, brighton, britain, cornwall, cotswolds, destination, devon, edinburgh, lake district, london, marketing, oxford, stratford-upon-avon, tourism, travel, uk, york

    World's 10 Most Romantic Getaways



    'Brand' the Marketect says:

    "The 'romantic' category is one of the most powerful destination branding strategies."

    Related articles
    Best Romantic Getaways For Valentine's Day In Los Angeles
    Valentine's Day getaways

    February 06, 2013 in City - Europe, Co-Branding: Place & Product, Coast, Country - Africa, Country - Americas, Country - Asia, Country - Europe, County, Hotel, Islands, Resort, Town, Travel | | Comments (0) | TrackBack (0)

    Tags: amazonica, antigua, branding, cas gasi, chumbe island coral park, clavell tower, connaught hotel, destination, dorset, england, fjallnas reserve, four seasons resort, ibiza, india, inkaterra reserva, jumby bay, la mamouria, london, maharajas express, marketing, marrakech, morocco, peru, romantic, seychelles, spain, sweden, tanzania, tourism, travel, valentines day, zanzibar

    Zynergee: The Synergy of Deep Networking



    'Brand' the Marketect says:

    "The cultural source code of 'Fire' is used as a visual metaphor for the Zynergee brand"

    February 05, 2013 in Events, Town | | Comments (0) | TrackBack (0)

    Tags: basepoint, branding, BRAVO, crawley, deep networking, destination, event, gatwick, marketing, social enterprise, zynergee

    Destination DNA - Brand USA

     

    'Brand' the Marketect says:

    "When communicating with Americans, ensure your messages are aligned with America's cultural source code."

    February 03, 2013 in City - Americas, Country - Americas | | Comments (0) | TrackBack (0)

    Tags: america, branding, destination, hollywood, las vegas, marketing, new york city, san francisco, seattle, silicon valley, travel, usa

    Zynergee: The Synergy of Deep Networking


    'Brand' the Marketect says:

    "First build the category brand, then position your product brand as the category leader"

    January 31, 2013 in Events, Town | | Comments (0) | TrackBack (0)

    Tags: basepoint, branding, crawley, deep networking, destination, gatwick, marketing, zynergee

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