BRANDOPIA

Choiroke: Fab 5ive Choral Directors

'Brand' the Marketect says:

"To build your brand, make your brand intermediaries famous!"

Tweepeats: Fab Fifteen Tweets in February 2012

1. Premortem: The opposite of a Postmortem - assess why a brand/project might fail before launch - then adjust the biz model to reduce risk
2. Shopology: RT @MattheHopkinson Shopping centres in town centres! http://t.co/t3tgUKhc
3. Flawsome: RT@trendwatching Why brands that behave more humanly, including showing their flaws, will be awesome http://t.co/SzuBGfM0
4. Leadership: RT @AlanDillNM Just Get Started. It all starts with just ONE person, then TWO, then http://t.co/c8SRlwmO [vid]
5. GuilFast: Surrey's Fastest Networking Event promoted by Networking in Surrey http://t.co/T8Z4X26j
6. Customer-Focus: Would you brand negative customers as 'moaners & groaners' or as an opportunity to improve your product? DM me please?
7. Seeds of Passion: RT @scottfrog “Passion enables movements to grow & ultimately, have a significant impact on the culture.” Read more: http://t.co/ERKvuwQi
8. BlackBerry: RT @alexgoldfayn 7 Marketing Lessons from RIM: http://t.co/TOgxLNW3 Sadly, demise of one of Canada's few global brands
9. The Beautiful People: 2 years ago, Britons Voted for their Top 7 Most Beautiful Nations http://t.co/o70P9goE [Vid] Still valid?
10. TechnoloShe: Going into immersion to combine Technology with Female Values in order to uncover a business model innovation.
11. Valentine's World: Top Ten Romantic Place Names - Worldwide! http://t.co/gzYr1WeR [vid]
12. Choiroke-koke: RT @Choiroke What a night! Well done everyone. The branded Choiroke story was integrated into the live performance
13. Imaginacres: Going into immersion to uncover a cultural innovation based on a cultural contradiction for a professional services brand
14. ABC of Creativity: Articulate the Problem http://t.co/XBTfnBXr [vid] then Borrow Ideas & Combine them http://t.co/ErkJo0Pg [blog]
15. C-Ode: Cultural Ode to Choiroke http://t.co/3D1VjTlk [vid]

Tweepeats: Top Twenty Tweets in January 2012

 

 

1. Cultural Concepts: Proud Sponsor of Plagiarised Taglines aka. Cultural Concepts http://t.co/fr9R8jvb [blog]
2. 3-way Tie: Who's gonna win the Destination SuperBowl: NewEngland or NewYork or the host city of Indianapolis?
3. Tale of Two Capitals: What could happen when Guildford - UK's Divorce Capital meets Gloucester - UK's Cougar Capital?
4. PowerPointless: Nick the PaellaFella http://t.co/sS6cs44a tells a powerful branded story without PowerPoint slides in B2B Boardroom
5. Singovation: Choir Rehearsals http://t.co/Jok44YGC [vid] inspires The Voice to improve Choiroke's business model to sell more tickets
6. GuilFast: TeamBRAVO brandstorms how to integrate the 'Joy' of experiencing the Ultimate Driving Machine at VinesBMW of Guildford
7. Choiroke Concert: Choir Rehearsals in Horsham: A UK Top-10 Best Place to Live http://t.co/KGQ4gJhq [vid]
8. Australia Day: How to tell if someone is really Australian http://t.co/QIGvLDqf [vid]
9. Burn's Night: Scotland the Brand http://t.co/8uLYVKDQ [vid]
10. IsleAir: Heathrow & Gatwick should collaborate & integrate 'Boris Island' airport to compete with Dubai World Central http://t.co/KALeGiqR
11. Intell-Outside: Intelligent Design by Naoto Fukasawa brings the inside of your brand - outside! http://t.co/fqeqYlvK
12. Provenance: Co-branding by sticking a place name on food products http://t.co/oQ8jAcKL
13. Cultural Branding: The Shakers embedded their cultural story into products & services http://t.co/41R4ErtF
14. RT @bakedin Leaders of great companies seldom focus on their brand when they start out. They focus on powerful stories to change the world
15. Brandthology: Working with @Louisecamby to integrate the branded story - vision/mission/values/viewpoint - within the Choiroke experience
16. BurningMan: Oh the places you'll go http://t.co/dKmYJX1r [vid]
17. BrandUSA: RT @lauraries The way to sell brand USA is not by promoting everything but by promoting one thing. http://tinyurl.com/8996ayy
18. SurreySingalong: Book your Choiroke Concert ticket - Sat 11th Feb, Dorking - via website http://t.co/eo3Qt0we Thanks @dale_bulbrook
19. TwoBrands: Kodak, the brand leader in Film photography should have launched a new Digital photography brand. Witness Toyota/Lexus
20. Choiroke: @RobRiley247 Thanks for the Choiroke RT. Could community choirs in Southern England become as famous as brass bands in Northern England?

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C-Ode to Choiroke

 

'Brand' the Marketect says:

"Embed the power of popular culture, such as poetry, within your brand to make it come alive"

BrandWagon: Choiroke Promo in Greater Gatwick

 

'Brand' the Marketect says:

"Co-branding your product with a place is one of the most powerful destination brand strategies available today"

Introducing..BRAVO: Live-at-the-Lake Music Festival Co

'Brand' the Marketect says:

"Ensure your destination's community has an annual celebration ritual to enhance its sense of place, identity and direction"