BRANDOPIA

World's 10 Most Romantic Getaways

'Brand' the Marketect says:

"The 'romantic' category is one of the most powerful destination branding strategies."

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Tweepeats: Top Twenty Tweets in July 2011

1. BrandStorm:TeamBRAVO brandstorms MeetGatQwick - A speednetworking event for networkers. Diary Date - Wed 19th Oct http://t.co/SMYrBy6 [vid]
2. Taboo: Did you know that in the Ukraine whistling is considered to be bad manners and will bring bad luck http://t.co/dSARyMM
3. MatchMaker: Which English county has the greatest number of 'Bride&Groom' shops? Hint: It's 'The Garden of England' http://t.co/oZuz2h6 [vid]
4. GrandPrix: Congrats LewisH & McLaren on FI Nurburgring, Germany win. That's 9-from-10 wins for MotorSport Valley, England
5. CultureClash: After Belgium Day, still no government - A big brand idea within the Flanders & Wallonia culture clash http://t.co/lwE3xes
6. LeTour: Final week of destination brand leader France's finest brand-building event http://t.co/RYWw0Vl
7. VendaBack: Fun ad posters on vending machines http://t.co/25YaoBV Who said Germans don't have a sense of humour http://t.co/jQXls53 [vid] 
8. EthicalTravel: World's Top Ten Ethical Destinations for Travellers 2011 http://t.co/XSD5PG3 dominated by Central & South Americas
9. Hotlanta: Following yesterday's conversation about Atlanta, Georgia, here's a previous blog post on its branding http://t.co/ZQmaRmI 
10. Brand India: Are the new Yoga classes http://t.co/NhMyihi diluting or enhancing India's spiritual branding? http://t.co/bHnVjlp [vid/blog]
11. North-South Divide: RT @marketingwizdom National stereotypes: Map of Europe according to Italy | @flickr http://t.co/fgcKAjT <Benissimo!
12. PowerNap: German unions call for siestas http://tinyurl.com/6yeof67 Should they copy the sleep-any-time Japanese? http://tinyurl.com/37y7qfk [vid]
13. DADology: The changing relationship of Dads & their Kids http://bit.ly/qzEN6a Could brands learn how to adapt their marketing & branding?
14. CultureClash: @Louisecamby 'The Voice' invades the Channel Islands: Capital of Cultural Collisions http://t.co/WSTJmVO [vid] 
15. Stealth Branding: Is Superdry quietly taking over the fashion world? http://t.co/OCYLpGZ
16. BastilleDay: An insight into French culture http://t.co/cmAzH4g
17. Afri-Brand: On 9th July a nation is born - Republic of South Sudan http://t.co/Qt6FybZ Pity about the brand-extended compass name
18. Shabitat: Nice article on Habitat's identikit crisis http://t.co/QBc9iJW A brand lesson from IKEA http://t.co/vEgAO6G [blog]
19. Cast of Characters: Inspiration for branded stories from Harry Potter vs Star Wars http://bit.ly/lpubEn
20. When Cambridge Met Canada: Could Kate&Wills inspire Canadians to find their big branded identity? http://t.co/TWQEmyN [blog]

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Tweepeats: Favourite-Fifteen Tweets in January 2011

 

 

 

1. CultureClash: Channel Islands - Capital of Cultural Collisions - the mother-lode of big brand ideas http://bit.ly/ePCn47 [vid]
2. Confucion: Starbucks say: Picture worth 1000 words. Google say: Word worth 1000 pictures. What you say? http://tinyurl.com/yzfenlt [vid]
3. Brand Italy: Ten ways to tell if someone is really Italian http://bit.ly/gesnDt [vid] 
4. Re-positioning: 1. Airport - Shopping Mall complete with Runway.  2. Racecourse - Country Club complete with Racetrack + Hotel, Golf Course & Helipad 
5. NameGame: The trend of personal naming to move away from religious sources? And towards places & objects? http://tinyurl.com/6coeouz
6. No SWOT?: New use of the old SWOT http://bit.ly/eYvHlG [vid]
7. Flagdom: Welcome to the Unimaginative Flagdom of the Red, White & Blue http://tinyurl.com/6xhac9a [vid]
8. Crawley Together 3: Could a culinary renaissance re-vitalise Crawley's Town Centre? http://tinyurl.com/6hxlase [vid]
9. Simples: Experience Orlov's Mansion Tour at Destination Meerkovo - Home of the Meerkovians http://www.meerkovo.com/ 
10. Oz-tra-lia: Celebrate Oz Day on 26th Jan with Brand Australia - Ten ways to tell if someone is really Australian http://tinyurl.com/687qnhp [vid]
11. SuperBrand: Can the host City of Arlington, Texas overcome the confusion of SuperBowl XLV's 'North Texas' regional compass branding?
12. FocusHocusPocus: Why VooDoo Doughnut would never have got through the Focus Group http://bit.ly/g9CAQO
13. Tribalism: Inspiration from the tribal rituals of The Racing Tribe of HorseWatchers http://tinyurl.com/6gjzx6f [vid]
14. Clandom: After Burn's Night celebrations Scotland should develop a big brand idea based on its Cultural Source Code http://bit.ly/9V0tkH [vid]
15. HocusPocusFocus 2: Alternative to Focus Groups: Anthropology - Observation in real situations with little or no artificial interference

Valentine's World: Top Ten Romantic Place Names - Worldwide!

 

'Brand' the Marketect says:

"The ROMANTIC destination category is one of the most powerful - ever - from Country to Region to City to Town to Resort to Island."

Channel Islands: Capital of Cultural Collisions

 

'Brand' the Marketect says:

"Dive into the murky waters of cultural collisions, clashes and contradictions - the source of many big brand ideas"

 

 

 

Channel Islands: Capital of Cultural Contradictions

A creative conversation between Des and Tina, Brandopia's mythical brand developers

DES: For inspired big brand ideas, the five islands comprising the Channel Islands are arguably some of the best destinations to study and immerse oneself - in terms of cultural contradictions and collisions.
TINA: Starting off with the fact that none of the islands are really in the English Channel at all but lie scattered along the Gulf of St Malo, their closest point to France being just eight miles from the Cherbourg peninsula.

DES: Also, they are neither sovereign states nor colonies. They're British, but don't belong to the United Kingdom.
TINA: And they are partly within the European Union but partly outside it.

DES: Now they do have their own language, but everyone speaks English.
TINA: However they do 'bow the knee' to Her Majesty's Government in the UK, but loyally toast the Queen of England as 'Our Duke of Normandy'.

DES: Financially, they have their own banknotes, but deal in Pounds and Pence.
TINA: But they do hold elections, however there are no party politics.

DES: They flourish in a democratic age, while preserving the world's last bastion of feudalism.
TINA: And they attract rich tax exiles who drive Porsches and Jaguars, yet nowhere does the speed limit exceed 40mph (64 kph).

DES: They formed the setting for Bergerac - a popular British TV detective series of the 1980's - yet they have one of the lowest crime rates in Europe.
TINA: And finally, they have a distinct Gallic flavour, yet have an embedded Anglo-Saxon culture.

DES: Welcome to the Capital of Cultural Contradictions, Collisions and Conflicts.

'Brand' the Marketect says:

"Find your big brand ideas at the intersection where cultures collide, clash, conflict and contradict."