BRANDOPIA

Project Food Street - Stockbroker Surrey

 

'Brand' the Marketect says:

"Co-brand your new product with an established product or place brand."

Turtle Bay: Crawley-by-Gatwick's New Caribbean Restaurant

 

'Brand' the Marketect says:

"Forget the big-bang, big-bucks launch party, focus instead on ironing out teething probs through family & friends feedback sessions"

Pre-Launch: 5ive Trees - Crawley-by-Gatwick's Culinary Quarter

 

'Brand' the Marketect says:

"First co-operate with your competitors to increase the size of your market, then compete with them for a share of that bigger market"

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Marco's Hand-Crafted Pizza

 

'Brand' the Marketect says:

"When competing with the 'Big Boys' in your market, do not just focus on their weakness, but look for the weakness in their strength - their 'Achilles Heel'"

Brand Horsham: Piazza in Italia

 

'Brand' the Marketect says:

"Tourism brand owners such as the Italian State Tourism Board should co-brand with local branding campaigns and events in their key markets."

Note: Compare and contrast Horsham's positioning with its neighbour Crawley's efforts.

PhotoShoot at CharlieCHOYs - World Buffet Restaurant

'Brand' the Marketect says:

"When building your destination brand, focus half your efforts on internal marketing - your staff and stakeholders - the brand champions"

5ive Trees: Crawley-by-Gatwick's Culinary Quarter

'Brand' the Marketect says:

"To build your destination brand, use a mobile social loyalty platform"

Related articles

A Branding Tale of Two Airports: Gatwick vs Heathrow

Tweepeats: Fab Fifteen Tweets in April 2012

 

 

1. BrandStorming: Discovered a deep metaphor to build on Brand Fizztival's cultural source code - Celebration
2. Fizztival: Prepping to develop new business models for Festival of Fizz
3. (R)etail (R)evolution: http://t.co/SzuBGfM0
4. Meet GuilFast: The video of Surrey's Fastest Networking Event featuring Speed, Deep & Social Networking http://t.co/TMAZuzv7
5. Up Starts: Decoholic's co-founder met UK's PM & London Mayor. They wanted to hear from entrepreneurs about supporting startups http://t.co/8PW23XPc
6. GrandPrix: Congrats SebV & RedBullRacing for win at Bahrain FI Grand Prix. That's 3-from-4 wins for Motor Sport Valley, England
7. By George: England's St George's Day today. How to tell if someone is really English http://t.co/rXbc2q8T [vid]
   
8. Theory of Negative Names http://t.co/XWhyXLNf
9. GrandPrix: Congrats NicoR & Mercedes for win at Chinese FI Grand Prix. That's 2-from-3 wins for Motor Sport Valley, England
10. Ode to Meet GuilFast: A Poem by Penny Hallett featuring Surrey's Fastest Networking Event on Thur 19th April http://t.co/0lEdRCIs
11. Zynergee: The Synergy of Deep Networking. Trialled today @ Basepoint, Crawley. Experience the real thing @ MeetGuilFast http://t.co/Q110XWTz
12. Destination Imaginacres: Prepping for an innovative strategy session with TeamBRAVO - World's First InfraCulture Social Enterprise
13. PopChoir Movement: RT @KaytieCoalShed Sing tomorrow eve at St Johns Broadbridge Heath, 7:30, £5 - anyone & everyone welcome 
14. OxBridge: First co-operate to expand the market then compete for a share of it. Boat Race: Dark Blues v Light Blues 
15. Wheelers: World Track Cycling Championships starts today in Melbourne. M for Melbourne the Brand http://t.co/l8wNnCWR [blog]

Tweepeats: Top Twenty Tweets in March 2012

1. SpringTime: Cherry Blossom season in Japan http://t.co/EBZkyHUn 7 ways to tell if someone is really Japanese http://t.co/oiQxtgXt [vid]
2. Caffiene Competitors: New brand Gerzoo Coffee opens next door to brand leader Costa Coffee. http://t.co/lqQCkXR8 Smart move?
3. LocalLegacy: Middle England Brum's Fierce Festival is a gem of local legacy-building http://t.co/jNTb9zmO
4. CIMTIG announces winner of its poll for most popular travel TV advert 2012 http://t.co/ZP2ZiSQm
5. GrandPrix3: Congrats FernandoA & Ferrari for win at Malaysian FI GrandPrix. That's 1-from-2 wins for Motor Sport Valley, England
6. GrandPrix2: McLarens qualify on the front row in F1 Malaysia. Brand Malaysia's Big Brand Idea http://t.co/IS7iG6G1
7. HOTlanta: What word does Atlanta own? http://t.co/XtPNHCw6 RT @lauraries Brand Atlanta - http://t.co/lwfgmTw8 [blog]
8. TheDeep: Fine tuning Zynergee, the new Deep Networking branded project with @Louisecamby for Meet Guilfast http://t.co/Q110XWTz
9. GrandPrix1: Congrats JensonB on FI Australian GP win. That's 1-from-1 win for Motor Sport Valley, England
10. Mama Mia: Seven Famous Mothers on Mother's Day 2012. Female-friendly brands focus on Aesthetics & Altruism http://t.co/MyowTNkL [vid]
11. Brand India: SachinT scores 100 centuries in cricket http://t.co/x0qZaBEl How to tell if someone is really Indian http://t.co/TVCbSFLd
12. GrandPrix 2012: In 2011 England's Motor Sport Valley dominated with 18-from-19 FI wins. Will that winning streak continue in 2012?
13. Oke-Coke: Vids of (1) Choiroke Concert at Dorking, Surrey http://t.co/ioID9t5v & (2) Fab Four Choral Directors http://t.co/RwuZaWNF
14. March 17th: A country brand that punches above its weight, thanks to its St Patrick's Day Fest & its global diaspora http://t.co/8kPqqV9J
15. Tale of 3 Cities: Chelmsford, Perth & St Asaph gain City status UK Gov says http://t.co/5TbXwddT Bad luck Reading, Medway & Middlesborough
16. Demand: Dipping into 'Demand' by Adrian Slywotzky http://t.co/3revzsoJ
17. Zynergee: Prepping for a Strategy Session with TeamBRAVO - the organisation behind the World's First InfraCulture Social Enterprise
18. Glocal: All business is local - even global brands have a local foundation - so ensure you co-brand product with place http://t.co/jxF2zJyG
19. Speedy: Vid promoting Meet GuilFast - Surrey's Fastest Network Event - http://t.co/P93gGian Spot the Special Guest
20. Brand Wales: On St David's Day, has this fine country moved from 'Big' (Country) to 'Original' (Thinking)? http://t.co/NDjp1Ci0

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Meet GuilFast: Surrey's Fastest Networking Event

 

'Brand' the Marketect says:

"All business is local - even global brands have a local foundation - so ensure you co-brand product with place"