BRANDOPIA

Purple Networking: A First Tuesday Business Networking Event

 

'Brand' the Marketect says:

"Plug your Brand into the Social Force Field"

Swoon Editions: Pop-Up Shop, Soho, London

 

'Brand' the Marketect says:

"Create an off-line brand experience for your online brand"

Brand Horsham: Piazza in Italia

 

'Brand' the Marketect says:

"Tourism brand owners such as the Italian State Tourism Board should co-brand with local branding campaigns and events in their key markets."

Note: Compare and contrast Horsham's positioning with its neighbour Crawley's efforts.

Staging Post - Vintage Car Rally

 

'Brand' the Marketect says:

"Don't just celebrate your glorious past - rather invest it in a fabulous future"

Choiroke: Fab 5ive Choral Directors

'Brand' the Marketect says:

"To build your brand, make your brand intermediaries famous!"

Zynergee: The Synergy of Deep Networking

'Brand' the Marketect says:

"The cultural source code of 'Fire' is used as a visual metaphor for the Zynergee brand"

Zynergee: The Synergy of Deep Networking

'Brand' the Marketect says:

"First build the category brand, then position your product brand as the category leader"

Tweepeats: Fab Fifteen Tweets in July 2012

 

 

1. Sound of Music: Going into immersion for 'Climb Ev'ry Mountain' to inspire the brand development of the Company Choirs category http://t.co/MP4e7YWs
2. GrandPrix: Congrats LewisH & McLaren for win at Hungary FI Grand Prix. That's 8-from-11 wins for Motor Sport Valley, England
3. Brand Britain: Looking forward to the Olympic Opening Ceremony - a powerfully themed story or a collection of unrelated episodes http://t.co/mMsbTm07
4. Story Wars: Replay of last week's webinar w @jonahsachs is now live - Cultural Mythmaking and Story Marketing http://t.co/qOGzjK7Y
5. StoryBranding: The Narrative (The True Story) for The Meetrix: Networking for Growing Companies. Inspiration - "I know you're out there" http://t.co/J46v7yyb
6. CultureClash: After Belgium Day - a big brand idea within the Flanders & Wallonia culture clash http://t.co/lwE3xes
7. GrandPrix: Congrats FernandoA & Ferrari for win at German FI Grand Prix. Now 7-from-10 wins for Motor Sport Valley, England
8. Re-positioning: HR repositioned as a strategic marketing function? @MartinCerullo says it should @ http://t.co/K0WJQbfJ
9. StoryBranding: Flocabulary raps 'These are the Five Things' http://t.co/qEp930p6
10. RIP: Dr Stephen R Covey. My favourite Covey book - The 3rd Alternative: Solving Life's Most Difficult Problems http://t.co/0lkYvLxH
11. BastilleDay: An insight into France and the French http://t.co/chUnlNgK 
12. CanAm: RT @AndrewSchiestel Good piece & great reader comments on Brands Canada/USA by @alanwilliamson hiltonbarbour.co… http://t.co/fX0wkby0 
13. BrandSlam: Inspired by the Poetry Slamming movement, get ready for an explosion in Brand Slamming http://t.co/y1aWyN0f 
14. BrandTest: Very positive response from 'Early Adopters' to new brand name - The Meetrix 
15. Brand America: Born on the 4th of July http://t.co/F0b1YTgZ [blog]

Tweepeats: Fab Fifteen Tweets in June 2012

 

 

1. Fastival: Festival of Speed http://t.co/6lergAPA the signature fest of Brand Sussex: England's Festival County http://t.co/Aow45S3T
2. Culture Code: Could the youth of the new Staines-upon-Thames start 'living-the-brand' through a riverside culture? http://t.co/VuLVinek
3. City of Meetropolis: Home of The Meetrix, where growing companies meet & network to generate joint ventures & create new jobs
4. GrandPrix: Congrats FernandoA & Ferrari for win at Valencia, Spain FI Grand Prix. Now 6-from-8 wins for Motor Sport Valley, England
5. CompanyChoir: T-Mobile reduces sickness absence by 50% thru company choirs at its Merthyr Tydfil call centre
6. Designer Branding: Design the brand into the DNA of the product/service http://t.co/LVDm7oMb 
7. DestiNations: RT @bloomconsult France led European ranking by number of tourism arrivals - followed by Spain, Italy, U.K. & Turkey
8. Country Brand: @bloomconsult launches its unique Country Branding Ranking http://t.co/9LXzuA6U
9. Brandthology: The Matrix: Math symbols in rows & columns.The Meetrix: People networking in rows (Speed), squares (Deep) & random (Social)
10. ShedHeads: Selection of entries for Shed-of-the-Year 2012 contest http://t.co/xURJfTdp
11. Oh Papa: Seven Famous Fathers on Father's Day - UK/US/Canada - http://t.co/bGqIMLJ5 [vid] 
12. GrandPrix: Congrats LewisH & McLaren for win at Canadian FI Grand Prix. That's 6-from-7 wins for Motor Sport Valley, England
13. Speed: Meet GatQwick guest speaker, Stuart Hayes, in UK Olympic Triathlon team http://t.co/lNjX06bl GatQwick vid - http://t.co/Re5XRQZj
14. Scrunched: Received a scrunched-up promo mailer in an envelope complete with post-it note message "Pre-crumpled for wastepaper bin"
15. Co-Branding: Boring, Oregon, USA co-brands with Dull, Perthshire, Scotland http://t.co/dVTxQXkv

Zynergee: The Synergy of Deep Networking

 

'Brand' the Marketect says:

"First build your new category brand (eg. Deep Networking) then ensure your product brand (eg. Zynergee) champions the new category"