BRANDOPIA

PhotoShoot at CharlieCHOYs - World Buffet Restaurant

'Brand' the Marketect says:

"When building your destination brand, focus half your efforts on internal marketing - your staff and stakeholders - the brand champions"

Choiroke: Fab 5ive Choral Directors

'Brand' the Marketect says:

"To build your brand, make your brand intermediaries famous!"

Britain's 10 Most Romantic Destinations

'Brand' the Marketect says:

"One of the destinations featured in the above video has the opportunity to 'own' the powerful 'romantic' brand category."

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'Brand' the Marketect says:

"The 'romantic' category is one of the most powerful destination branding strategies."

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Deep Networking at Meet GatQwick, Vines of Redhill

 

Tweepeats: Fab Fifteen Tweets in June 2012

 

 

1. Fastival: Festival of Speed http://t.co/6lergAPA the signature fest of Brand Sussex: England's Festival County http://t.co/Aow45S3T
2. Culture Code: Could the youth of the new Staines-upon-Thames start 'living-the-brand' through a riverside culture? http://t.co/VuLVinek
3. City of Meetropolis: Home of The Meetrix, where growing companies meet & network to generate joint ventures & create new jobs
4. GrandPrix: Congrats FernandoA & Ferrari for win at Valencia, Spain FI Grand Prix. Now 6-from-8 wins for Motor Sport Valley, England
5. CompanyChoir: T-Mobile reduces sickness absence by 50% thru company choirs at its Merthyr Tydfil call centre
6. Designer Branding: Design the brand into the DNA of the product/service http://t.co/LVDm7oMb 
7. DestiNations: RT @bloomconsult France led European ranking by number of tourism arrivals - followed by Spain, Italy, U.K. & Turkey
8. Country Brand: @bloomconsult launches its unique Country Branding Ranking http://t.co/9LXzuA6U
9. Brandthology: The Matrix: Math symbols in rows & columns.The Meetrix: People networking in rows (Speed), squares (Deep) & random (Social)
10. ShedHeads: Selection of entries for Shed-of-the-Year 2012 contest http://t.co/xURJfTdp
11. Oh Papa: Seven Famous Fathers on Father's Day - UK/US/Canada - http://t.co/bGqIMLJ5 [vid] 
12. GrandPrix: Congrats LewisH & McLaren for win at Canadian FI Grand Prix. That's 6-from-7 wins for Motor Sport Valley, England
13. Speed: Meet GatQwick guest speaker, Stuart Hayes, in UK Olympic Triathlon team http://t.co/lNjX06bl GatQwick vid - http://t.co/Re5XRQZj
14. Scrunched: Received a scrunched-up promo mailer in an envelope complete with post-it note message "Pre-crumpled for wastepaper bin"
15. Co-Branding: Boring, Oregon, USA co-brands with Dull, Perthshire, Scotland http://t.co/dVTxQXkv

Tweepeats: Fab Fifteen Tweets in May 2012

1. Choiroke: Could the Pop Choir movement be extended to Company Choirs as part of a company's CSR brand strategy?
2. GrandPrix: Congrats MarkW & RedBull for win at Monaco FI Grand Prix. That's 5-from-6 wins for Motor Sport Valley, England
3. RoyalTun: Nice blog http://t.co/1XbeBlRB about Royal Tunbridge Wells, Kent by @ankertw English County Slogans http://t.co/7q8aTmDH
4. Social Loyalty: Reviews, Referrals & Campaigns http://t.co/NQM9edRp
5. SWOT Report: RT @RapidBI Useful SWOT analysis tip: http://t.co/suLJj2ax
6. GrandPrix: Congrats PastorM & Williams for win at Spanish FI Grand Prix. That's 4-from-5 wins for Motor Sport Valley, England
7. Mother's Day USA: Seven Famous Mothers [vid] http://t.co/MyowTNkL
8. The Deep: Deep Networking - Where 1+1=11, debuts at Meet GuilFast - Surrey's Fastest Networking Event http://t.co/0JRL76tz [vid]
9. Pinfluence: The Complete Guide to Marketing Your Business with Pinterest by Beth Hayden. Paperback launches July 2012
10. Metaphoria: Prepping for branding a hospitality destination based on a metaphorical cultural source code
11. Brandelicious: Even UK's 'Best Indian Restaurant' needs a brand strategy. Why? It's not just about the Product, it's also about the Purpose
12. SWOT: Going into immersion to re-position a brand's weakness, not to eliminate it, but to re-combine it & give it a new powerful position
13. Nail It: RT @lauraries video on moving from Positioning to Visual Hammers in marketing. http://t.co/5kkgXadw
14. Auto-Motive: Can Ford 'Go Further' with a No Logo Campaign? RT @brandchannelhub http://t.co/SwcmlUf4
15. Stockbroker Belt: Prepping for brandstorming session in Surrey.

Tweepeats: Fab Fifteen Tweets in April 2012

 

 

1. BrandStorming: Discovered a deep metaphor to build on Brand Fizztival's cultural source code - Celebration
2. Fizztival: Prepping to develop new business models for Festival of Fizz
3. (R)etail (R)evolution: http://t.co/SzuBGfM0
4. Meet GuilFast: The video of Surrey's Fastest Networking Event featuring Speed, Deep & Social Networking http://t.co/TMAZuzv7
5. Up Starts: Decoholic's co-founder met UK's PM & London Mayor. They wanted to hear from entrepreneurs about supporting startups http://t.co/8PW23XPc
6. GrandPrix: Congrats SebV & RedBullRacing for win at Bahrain FI Grand Prix. That's 3-from-4 wins for Motor Sport Valley, England
7. By George: England's St George's Day today. How to tell if someone is really English http://t.co/rXbc2q8T [vid]
   
8. Theory of Negative Names http://t.co/XWhyXLNf
9. GrandPrix: Congrats NicoR & Mercedes for win at Chinese FI Grand Prix. That's 2-from-3 wins for Motor Sport Valley, England
10. Ode to Meet GuilFast: A Poem by Penny Hallett featuring Surrey's Fastest Networking Event on Thur 19th April http://t.co/0lEdRCIs
11. Zynergee: The Synergy of Deep Networking. Trialled today @ Basepoint, Crawley. Experience the real thing @ MeetGuilFast http://t.co/Q110XWTz
12. Destination Imaginacres: Prepping for an innovative strategy session with TeamBRAVO - World's First InfraCulture Social Enterprise
13. PopChoir Movement: RT @KaytieCoalShed Sing tomorrow eve at St Johns Broadbridge Heath, 7:30, £5 - anyone & everyone welcome 
14. OxBridge: First co-operate to expand the market then compete for a share of it. Boat Race: Dark Blues v Light Blues 
15. Wheelers: World Track Cycling Championships starts today in Melbourne. M for Melbourne the Brand http://t.co/l8wNnCWR [blog]

Tweepeats: Top Twenty Tweets in March 2012

1. SpringTime: Cherry Blossom season in Japan http://t.co/EBZkyHUn 7 ways to tell if someone is really Japanese http://t.co/oiQxtgXt [vid]
2. Caffiene Competitors: New brand Gerzoo Coffee opens next door to brand leader Costa Coffee. http://t.co/lqQCkXR8 Smart move?
3. LocalLegacy: Middle England Brum's Fierce Festival is a gem of local legacy-building http://t.co/jNTb9zmO
4. CIMTIG announces winner of its poll for most popular travel TV advert 2012 http://t.co/ZP2ZiSQm
5. GrandPrix3: Congrats FernandoA & Ferrari for win at Malaysian FI GrandPrix. That's 1-from-2 wins for Motor Sport Valley, England
6. GrandPrix2: McLarens qualify on the front row in F1 Malaysia. Brand Malaysia's Big Brand Idea http://t.co/IS7iG6G1
7. HOTlanta: What word does Atlanta own? http://t.co/XtPNHCw6 RT @lauraries Brand Atlanta - http://t.co/lwfgmTw8 [blog]
8. TheDeep: Fine tuning Zynergee, the new Deep Networking branded project with @Louisecamby for Meet Guilfast http://t.co/Q110XWTz
9. GrandPrix1: Congrats JensonB on FI Australian GP win. That's 1-from-1 win for Motor Sport Valley, England
10. Mama Mia: Seven Famous Mothers on Mother's Day 2012. Female-friendly brands focus on Aesthetics & Altruism http://t.co/MyowTNkL [vid]
11. Brand India: SachinT scores 100 centuries in cricket http://t.co/x0qZaBEl How to tell if someone is really Indian http://t.co/TVCbSFLd
12. GrandPrix 2012: In 2011 England's Motor Sport Valley dominated with 18-from-19 FI wins. Will that winning streak continue in 2012?
13. Oke-Coke: Vids of (1) Choiroke Concert at Dorking, Surrey http://t.co/ioID9t5v & (2) Fab Four Choral Directors http://t.co/RwuZaWNF
14. March 17th: A country brand that punches above its weight, thanks to its St Patrick's Day Fest & its global diaspora http://t.co/8kPqqV9J
15. Tale of 3 Cities: Chelmsford, Perth & St Asaph gain City status UK Gov says http://t.co/5TbXwddT Bad luck Reading, Medway & Middlesborough
16. Demand: Dipping into 'Demand' by Adrian Slywotzky http://t.co/3revzsoJ
17. Zynergee: Prepping for a Strategy Session with TeamBRAVO - the organisation behind the World's First InfraCulture Social Enterprise
18. Glocal: All business is local - even global brands have a local foundation - so ensure you co-brand product with place http://t.co/jxF2zJyG
19. Speedy: Vid promoting Meet GuilFast - Surrey's Fastest Network Event - http://t.co/P93gGian Spot the Special Guest
20. Brand Wales: On St David's Day, has this fine country moved from 'Big' (Country) to 'Original' (Thinking)? http://t.co/NDjp1Ci0

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Meet GuilFast: Surrey's Fastest Networking Event

 

'Brand' the Marketect says:

"All business is local - even global brands have a local foundation - so ensure you co-brand product with place"