BRANDOPIA

Tweepeats: Fab Fifteen Tweets in June 2012

 

 

1. Fastival: Festival of Speed http://t.co/6lergAPA the signature fest of Brand Sussex: England's Festival County http://t.co/Aow45S3T
2. Culture Code: Could the youth of the new Staines-upon-Thames start 'living-the-brand' through a riverside culture? http://t.co/VuLVinek
3. City of Meetropolis: Home of The Meetrix, where growing companies meet & network to generate joint ventures & create new jobs
4. GrandPrix: Congrats FernandoA & Ferrari for win at Valencia, Spain FI Grand Prix. Now 6-from-8 wins for Motor Sport Valley, England
5. CompanyChoir: T-Mobile reduces sickness absence by 50% thru company choirs at its Merthyr Tydfil call centre
6. Designer Branding: Design the brand into the DNA of the product/service http://t.co/LVDm7oMb 
7. DestiNations: RT @bloomconsult France led European ranking by number of tourism arrivals - followed by Spain, Italy, U.K. & Turkey
8. Country Brand: @bloomconsult launches its unique Country Branding Ranking http://t.co/9LXzuA6U
9. Brandthology: The Matrix: Math symbols in rows & columns.The Meetrix: People networking in rows (Speed), squares (Deep) & random (Social)
10. ShedHeads: Selection of entries for Shed-of-the-Year 2012 contest http://t.co/xURJfTdp
11. Oh Papa: Seven Famous Fathers on Father's Day - UK/US/Canada - http://t.co/bGqIMLJ5 [vid] 
12. GrandPrix: Congrats LewisH & McLaren for win at Canadian FI Grand Prix. That's 6-from-7 wins for Motor Sport Valley, England
13. Speed: Meet GatQwick guest speaker, Stuart Hayes, in UK Olympic Triathlon team http://t.co/lNjX06bl GatQwick vid - http://t.co/Re5XRQZj
14. Scrunched: Received a scrunched-up promo mailer in an envelope complete with post-it note message "Pre-crumpled for wastepaper bin"
15. Co-Branding: Boring, Oregon, USA co-brands with Dull, Perthshire, Scotland http://t.co/dVTxQXkv

Tweepeats: Fab Fifteen Tweets in February 2012

1. Premortem: The opposite of a Postmortem - assess why a brand/project might fail before launch - then adjust the biz model to reduce risk
2. Shopology: RT @MattheHopkinson Shopping centres in town centres! http://t.co/t3tgUKhc
3. Flawsome: RT@trendwatching Why brands that behave more humanly, including showing their flaws, will be awesome http://t.co/SzuBGfM0
4. Leadership: RT @AlanDillNM Just Get Started. It all starts with just ONE person, then TWO, then http://t.co/c8SRlwmO [vid]
5. GuilFast: Surrey's Fastest Networking Event promoted by Networking in Surrey http://t.co/T8Z4X26j
6. Customer-Focus: Would you brand negative customers as 'moaners & groaners' or as an opportunity to improve your product? DM me please?
7. Seeds of Passion: RT @scottfrog “Passion enables movements to grow & ultimately, have a significant impact on the culture.” Read more: http://t.co/ERKvuwQi
8. BlackBerry: RT @alexgoldfayn 7 Marketing Lessons from RIM: http://t.co/TOgxLNW3 Sadly, demise of one of Canada's few global brands
9. The Beautiful People: 2 years ago, Britons Voted for their Top 7 Most Beautiful Nations http://t.co/o70P9goE [Vid] Still valid?
10. TechnoloShe: Going into immersion to combine Technology with Female Values in order to uncover a business model innovation.
11. Valentine's World: Top Ten Romantic Place Names - Worldwide! http://t.co/gzYr1WeR [vid]
12. Choiroke-koke: RT @Choiroke What a night! Well done everyone. The branded Choiroke story was integrated into the live performance
13. Imaginacres: Going into immersion to uncover a cultural innovation based on a cultural contradiction for a professional services brand
14. ABC of Creativity: Articulate the Problem http://t.co/XBTfnBXr [vid] then Borrow Ideas & Combine them http://t.co/ErkJo0Pg [blog]
15. C-Ode: Cultural Ode to Choiroke http://t.co/3D1VjTlk [vid]

Valentine's World - Top Ten Romantic Place Names - Worldwide!

 

'Brand' the Marketect says:

"The ROMANTIC destination category is one of the most powerful - ever - from Country to Region to City to Town to Resort to Island"

Tweepeats: Top Twenty Tweets in January 2012

 

 

1. Cultural Concepts: Proud Sponsor of Plagiarised Taglines aka. Cultural Concepts http://t.co/fr9R8jvb [blog]
2. 3-way Tie: Who's gonna win the Destination SuperBowl: NewEngland or NewYork or the host city of Indianapolis?
3. Tale of Two Capitals: What could happen when Guildford - UK's Divorce Capital meets Gloucester - UK's Cougar Capital?
4. PowerPointless: Nick the PaellaFella http://t.co/sS6cs44a tells a powerful branded story without PowerPoint slides in B2B Boardroom
5. Singovation: Choir Rehearsals http://t.co/Jok44YGC [vid] inspires The Voice to improve Choiroke's business model to sell more tickets
6. GuilFast: TeamBRAVO brandstorms how to integrate the 'Joy' of experiencing the Ultimate Driving Machine at VinesBMW of Guildford
7. Choiroke Concert: Choir Rehearsals in Horsham: A UK Top-10 Best Place to Live http://t.co/KGQ4gJhq [vid]
8. Australia Day: How to tell if someone is really Australian http://t.co/QIGvLDqf [vid]
9. Burn's Night: Scotland the Brand http://t.co/8uLYVKDQ [vid]
10. IsleAir: Heathrow & Gatwick should collaborate & integrate 'Boris Island' airport to compete with Dubai World Central http://t.co/KALeGiqR
11. Intell-Outside: Intelligent Design by Naoto Fukasawa brings the inside of your brand - outside! http://t.co/fqeqYlvK
12. Provenance: Co-branding by sticking a place name on food products http://t.co/oQ8jAcKL
13. Cultural Branding: The Shakers embedded their cultural story into products & services http://t.co/41R4ErtF
14. RT @bakedin Leaders of great companies seldom focus on their brand when they start out. They focus on powerful stories to change the world
15. Brandthology: Working with @Louisecamby to integrate the branded story - vision/mission/values/viewpoint - within the Choiroke experience
16. BurningMan: Oh the places you'll go http://t.co/dKmYJX1r [vid]
17. BrandUSA: RT @lauraries The way to sell brand USA is not by promoting everything but by promoting one thing. http://tinyurl.com/8996ayy
18. SurreySingalong: Book your Choiroke Concert ticket - Sat 11th Feb, Dorking - via website http://t.co/eo3Qt0we Thanks @dale_bulbrook
19. TwoBrands: Kodak, the brand leader in Film photography should have launched a new Digital photography brand. Witness Toyota/Lexus
20. Choiroke: @RobRiley247 Thanks for the Choiroke RT. Could community choirs in Southern England become as famous as brass bands in Northern England?

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Tweepeats: Top Twenty Tweets in October 2011

1. Foxy: Going into immersion to discover a big brand idea for a motoring destination brand based on the Feminine cultural source code(s)
2. GrandPrix: Congrats SebV & RedBull on FI India win. That's 16-from-17 wins for MotorSport Valley, England
3. The Sandgropers: Could the Queen's visit to Western Australia inspire a big brand idea for WA? http://t.co/UMgizuZ0 [blog]
4. HorseSense: Blown away by the 'Horse Whisperer' demo at Lingfield Park, Surrey while mingling with 'The Racing Tribe' http://t.co/JdLVfXsz
5. HappyDiwali: India's Festival of Light - How to tell if someone is really Indian http://t.co/gnjcdZ7B [vid]
6. TheBard: RT @Alltop_branding Why Social Media is Like Shakespeare! http://t.co/8FV0ELx4 Warwickshire: Shakespeare Country http://t.co/H7OqNnxF
7. SportsCapital: Dallas - Best US Sports City http://t.co/i8T33wUy joins Manchester (UK) & Melbourne (Oz) http://t.co/pgC4ZEfj
8. Meet GatQwick: The Video http://t.co/ZzhtuuAn featuring Greater Gatwick's Qwickest Network at Vines of Gatwick
9. BrandCategory: When you combine Speed Networking with its opposite - Slow Networking - you get Deep Networking - a new branded category
10. Fizztival: RT @MeetGatQwick A blind taste test of English sparklers was a dead heat between DenbiesGreenfields & RidgeviewBloomsbury
11. DownUnder: The Queen visits Oz. How to tell if someone is really Australian http://t.co/QIGvLDqf [vid]
12. CultureMap: Mapping the cultural conventions across the RH postcode - in order to build an innovative cultural brand strategy
13. Rugger: Wales will need the full force of its cultural source code - Greenergy - to overcome the French on Sat http://t.co/L08dUgsE [vid]
14. BasepointBirthday: Happy 8th Birthday @Basepoint_Crwly Guest Speaker: @AlanWilliamson BRAVO - Crusader-in-Chief http://t.co/bI1PeQ1p [vid]
15. Cult of Pooh Bear: Uncovering the cultural codes & myths of Winnie the Pooh in Ashdown Forest, Sussex http://t.co/fX5iAdxe
16. TheGlovers: Garden Lovers of Gloverland visit SheffieldPark Gardens in early Autumn http://t.co/WubekVX5 [vid]
17. Culturology: Dipping into Cultural Strategy by Doug Holt & Doug Cameron http://t.co/tl3IT7LK
18. BrainClaim: US & UK dominate Top 10 University World Rankings http://t.co/3K0g0DQs Massachusetts - World's Intellectual Capital 
19. VillagePeople: Could 'England with a French Accent' inspire a cultural brand strategy for Horsted Keynes, an English village in Sussex?
20. GMT: If Greenwich Mean Time is replaced, will Britain lose its advantage of connecting globally during waking hours? http://t.co/mMsgqW11

Tweepeats: Favourite-Fifteen Tweets in January 2011

 

 

 

1. CultureClash: Channel Islands - Capital of Cultural Collisions - the mother-lode of big brand ideas http://bit.ly/ePCn47 [vid]
2. Confucion: Starbucks say: Picture worth 1000 words. Google say: Word worth 1000 pictures. What you say? http://tinyurl.com/yzfenlt [vid]
3. Brand Italy: Ten ways to tell if someone is really Italian http://bit.ly/gesnDt [vid] 
4. Re-positioning: 1. Airport - Shopping Mall complete with Runway.  2. Racecourse - Country Club complete with Racetrack + Hotel, Golf Course & Helipad 
5. NameGame: The trend of personal naming to move away from religious sources? And towards places & objects? http://tinyurl.com/6coeouz
6. No SWOT?: New use of the old SWOT http://bit.ly/eYvHlG [vid]
7. Flagdom: Welcome to the Unimaginative Flagdom of the Red, White & Blue http://tinyurl.com/6xhac9a [vid]
8. Crawley Together 3: Could a culinary renaissance re-vitalise Crawley's Town Centre? http://tinyurl.com/6hxlase [vid]
9. Simples: Experience Orlov's Mansion Tour at Destination Meerkovo - Home of the Meerkovians http://www.meerkovo.com/ 
10. Oz-tra-lia: Celebrate Oz Day on 26th Jan with Brand Australia - Ten ways to tell if someone is really Australian http://tinyurl.com/687qnhp [vid]
11. SuperBrand: Can the host City of Arlington, Texas overcome the confusion of SuperBowl XLV's 'North Texas' regional compass branding?
12. FocusHocusPocus: Why VooDoo Doughnut would never have got through the Focus Group http://bit.ly/g9CAQO
13. Tribalism: Inspiration from the tribal rituals of The Racing Tribe of HorseWatchers http://tinyurl.com/6gjzx6f [vid]
14. Clandom: After Burn's Night celebrations Scotland should develop a big brand idea based on its Cultural Source Code http://bit.ly/9V0tkH [vid]
15. HocusPocusFocus 2: Alternative to Focus Groups: Anthropology - Observation in real situations with little or no artificial interference

Tweepeats: Favourite-Fifteen Tweets in December 2010

 

 

1. Bioneering: For When-the-Shift-Hits-the-Fan http://bit.ly/eKogkg [blog]
2. The CrAshes: Oz crash out to The Lish in Melbourne. BarmyArmy decamp to Sydney. - Oz's sophisticated sub-brand http://tinyurl.com/yk6rvkj
3. Brand Japan: Seven ways to tell if someone is really Japanese http://tinyurl.com/34gora2 [vid]
4. Mo-men-tum: Sport momentum between Ashes cricket test matches not as critical as momentum within a match. A lesson for marketing momentum?
5. Fizzical: JeannetteS, Denbies Vineyard - "Co-brand a Racecourse with Fizztival" - an England's Vineyard sub-brand http://tinyurl.com/2vh7tox
6. Indiaaah: Enlightenment from Brand India - 7 ways to tell if someone is really Indian http://bit.ly/gQwzMX [vid]
7. Exposed: What really happens in a session at Profitnet - the Business Innovation Network http://tinyurl.com/3a9qlyl [vid]
8. BorrowBid: Witness @SuzyMiller borrowing from BlindDating & BlindBidding for Contracts to create a new business model
9. Initialdom: 'Brand' the Marketect's latest blog @Brandopia - The Branding Destination for Place Pioneers http://tinyurl.com/2chko88
10. XmasRitual: Season's Greetings from 'Brand' the Marketect to the Twitterati around the Twitterverse http://bit.ly/gm0DaM
11. Groupon: Will the cocaine of coupons build your brand in the short-term but destroy it over the long-term? http://bit.ly/hUiPoj
12. Metaphorium: The T-Shaped Mastermind Metaphor http://bit.ly/ignfN2 [vid]
13. Clashes: England win at Adelaide. Perth next. Could Western Australia persuade BarmyArmy to spend more tourist $$$? http://bit.ly/c3SXFW
14. Branding Tale of Two Cities: Cities of Heathropolis & Greater Gatwick. Named after their respective airports http://bit.ly/fwB0IM [blog]
15. MeetGatQwick: Greater Gatwick's Qwickest Network - Could SpeedNetworking re-visit SpeedDating to re-generate new ideas pre & post-event?

The Beautiful People: Top Seven Nations as Voted for by Brits

'Brand' the Marketect says:

"Nations connect when their cultural source codes add value to their respective identities"

Valentine's World: Top Ten Romantic Place Names - Worldwide!

 

'Brand' the Marketect says:

"The ROMANTIC destination category is one of the most powerful - ever - from Country to Region to City to Town to Resort to Island."

Brand Australia: The Wines of Oz

'Brand' the Marketect says:

"When co-branding product with place, ensure the cultural source code for the product category is aligned with the code for the place."