BRANDOPIA

Swoon Editions: Pop-Up Shop, Soho, London

 

'Brand' the Marketect says:

"Create an off-line brand experience for your online brand"

Project Food Street - Stockbroker Surrey

 

'Brand' the Marketect says:

"Co-brand your new product with an established product or place brand."

Turtle Bay: Crawley-by-Gatwick's New Caribbean Restaurant

 

'Brand' the Marketect says:

"Forget the big-bang, big-bucks launch party, focus instead on ironing out teething probs through family & friends feedback sessions"

Marco's Hand-Crafted Pizza

 

'Brand' the Marketect says:

"When competing with the 'Big Boys' in your market, do not just focus on their weakness, but look for the weakness in their strength - their 'Achilles Heel'"

Choiroke: Fab 5ive Choral Directors

'Brand' the Marketect says:

"To build your brand, make your brand intermediaries famous!"

5ive Trees: Crawley-by-Gatwick's Culinary Quarter

'Brand' the Marketect says:

"To build your destination brand, use a mobile social loyalty platform"

Related articles

A Branding Tale of Two Airports: Gatwick vs Heathrow

World's 10 Most Romantic Getaways

'Brand' the Marketect says:

"The 'romantic' category is one of the most powerful destination branding strategies."

Related articles

Best Romantic Getaways For Valentine's Day In Los Angeles

Valentine's Day getaways

Tweepeats: Fab Fifteen Tweets in June 2012

 

 

1. Fastival: Festival of Speed http://t.co/6lergAPA the signature fest of Brand Sussex: England's Festival County http://t.co/Aow45S3T
2. Culture Code: Could the youth of the new Staines-upon-Thames start 'living-the-brand' through a riverside culture? http://t.co/VuLVinek
3. City of Meetropolis: Home of The Meetrix, where growing companies meet & network to generate joint ventures & create new jobs
4. GrandPrix: Congrats FernandoA & Ferrari for win at Valencia, Spain FI Grand Prix. Now 6-from-8 wins for Motor Sport Valley, England
5. CompanyChoir: T-Mobile reduces sickness absence by 50% thru company choirs at its Merthyr Tydfil call centre
6. Designer Branding: Design the brand into the DNA of the product/service http://t.co/LVDm7oMb 
7. DestiNations: RT @bloomconsult France led European ranking by number of tourism arrivals - followed by Spain, Italy, U.K. & Turkey
8. Country Brand: @bloomconsult launches its unique Country Branding Ranking http://t.co/9LXzuA6U
9. Brandthology: The Matrix: Math symbols in rows & columns.The Meetrix: People networking in rows (Speed), squares (Deep) & random (Social)
10. ShedHeads: Selection of entries for Shed-of-the-Year 2012 contest http://t.co/xURJfTdp
11. Oh Papa: Seven Famous Fathers on Father's Day - UK/US/Canada - http://t.co/bGqIMLJ5 [vid] 
12. GrandPrix: Congrats LewisH & McLaren for win at Canadian FI Grand Prix. That's 6-from-7 wins for Motor Sport Valley, England
13. Speed: Meet GatQwick guest speaker, Stuart Hayes, in UK Olympic Triathlon team http://t.co/lNjX06bl GatQwick vid - http://t.co/Re5XRQZj
14. Scrunched: Received a scrunched-up promo mailer in an envelope complete with post-it note message "Pre-crumpled for wastepaper bin"
15. Co-Branding: Boring, Oregon, USA co-brands with Dull, Perthshire, Scotland http://t.co/dVTxQXkv

Meet GuilFast: Surrey's Fastest Networking Event

 

'Brand' the Marketect says:

"All business is local - even global brands have a local foundation - so ensure you co-brand product with place"

C-Ode to Choiroke

 

'Brand' the Marketect says:

"Embed the power of popular culture, such as poetry, within your brand to make it come alive"