BRANDOPIA

Pre-Launch: 5ive Trees - Crawley-by-Gatwick's Culinary Quarter

 

'Brand' the Marketect says:

"First co-operate with your competitors to increase the size of your market, then compete with them for a share of that bigger market"

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Staging Post - Vintage Car Rally

 

'Brand' the Marketect says:

"Don't just celebrate your glorious past - rather invest it in a fabulous future"

5ive Trees: Crawley-by-Gatwick's Culinary Quarter

'Brand' the Marketect says:

"To build your destination brand, use a mobile social loyalty platform"

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A Branding Tale of Two Airports: Gatwick vs Heathrow

Britain's 10 Most Romantic Destinations

'Brand' the Marketect says:

"One of the destinations featured in the above video has the opportunity to 'own' the powerful 'romantic' brand category."

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Scunthorpe voted the least romantic place in the UK

Meet GatQwick: Greater Gatwick's Qwickest Network

 

'Brand' the Marketect says:

"The future Citi of Greater Gatwick is a virtual destination brand, positioned within a new city category: Ruburbia - a Rural+Urban+Suburban combo"

Tweepeats: Top Twenty Tweets in July 2011

1. BrandStorm:TeamBRAVO brandstorms MeetGatQwick - A speednetworking event for networkers. Diary Date - Wed 19th Oct http://t.co/SMYrBy6 [vid]
2. Taboo: Did you know that in the Ukraine whistling is considered to be bad manners and will bring bad luck http://t.co/dSARyMM
3. MatchMaker: Which English county has the greatest number of 'Bride&Groom' shops? Hint: It's 'The Garden of England' http://t.co/oZuz2h6 [vid]
4. GrandPrix: Congrats LewisH & McLaren on FI Nurburgring, Germany win. That's 9-from-10 wins for MotorSport Valley, England
5. CultureClash: After Belgium Day, still no government - A big brand idea within the Flanders & Wallonia culture clash http://t.co/lwE3xes
6. LeTour: Final week of destination brand leader France's finest brand-building event http://t.co/RYWw0Vl
7. VendaBack: Fun ad posters on vending machines http://t.co/25YaoBV Who said Germans don't have a sense of humour http://t.co/jQXls53 [vid] 
8. EthicalTravel: World's Top Ten Ethical Destinations for Travellers 2011 http://t.co/XSD5PG3 dominated by Central & South Americas
9. Hotlanta: Following yesterday's conversation about Atlanta, Georgia, here's a previous blog post on its branding http://t.co/ZQmaRmI 
10. Brand India: Are the new Yoga classes http://t.co/NhMyihi diluting or enhancing India's spiritual branding? http://t.co/bHnVjlp [vid/blog]
11. North-South Divide: RT @marketingwizdom National stereotypes: Map of Europe according to Italy | @flickr http://t.co/fgcKAjT <Benissimo!
12. PowerNap: German unions call for siestas http://tinyurl.com/6yeof67 Should they copy the sleep-any-time Japanese? http://tinyurl.com/37y7qfk [vid]
13. DADology: The changing relationship of Dads & their Kids http://bit.ly/qzEN6a Could brands learn how to adapt their marketing & branding?
14. CultureClash: @Louisecamby 'The Voice' invades the Channel Islands: Capital of Cultural Collisions http://t.co/WSTJmVO [vid] 
15. Stealth Branding: Is Superdry quietly taking over the fashion world? http://t.co/OCYLpGZ
16. BastilleDay: An insight into French culture http://t.co/cmAzH4g
17. Afri-Brand: On 9th July a nation is born - Republic of South Sudan http://t.co/Qt6FybZ Pity about the brand-extended compass name
18. Shabitat: Nice article on Habitat's identikit crisis http://t.co/QBc9iJW A brand lesson from IKEA http://t.co/vEgAO6G [blog]
19. Cast of Characters: Inspiration for branded stories from Harry Potter vs Star Wars http://bit.ly/lpubEn
20. When Cambridge Met Canada: Could Kate&Wills inspire Canadians to find their big branded identity? http://t.co/TWQEmyN [blog]

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Top Seven Advisories 2010

 

Tweepeats: Favourite-Fifteen Tweets in December 2010

 

 

1. Bioneering: For When-the-Shift-Hits-the-Fan http://bit.ly/eKogkg [blog]
2. The CrAshes: Oz crash out to The Lish in Melbourne. BarmyArmy decamp to Sydney. - Oz's sophisticated sub-brand http://tinyurl.com/yk6rvkj
3. Brand Japan: Seven ways to tell if someone is really Japanese http://tinyurl.com/34gora2 [vid]
4. Mo-men-tum: Sport momentum between Ashes cricket test matches not as critical as momentum within a match. A lesson for marketing momentum?
5. Fizzical: JeannetteS, Denbies Vineyard - "Co-brand a Racecourse with Fizztival" - an England's Vineyard sub-brand http://tinyurl.com/2vh7tox
6. Indiaaah: Enlightenment from Brand India - 7 ways to tell if someone is really Indian http://bit.ly/gQwzMX [vid]
7. Exposed: What really happens in a session at Profitnet - the Business Innovation Network http://tinyurl.com/3a9qlyl [vid]
8. BorrowBid: Witness @SuzyMiller borrowing from BlindDating & BlindBidding for Contracts to create a new business model
9. Initialdom: 'Brand' the Marketect's latest blog @Brandopia - The Branding Destination for Place Pioneers http://tinyurl.com/2chko88
10. XmasRitual: Season's Greetings from 'Brand' the Marketect to the Twitterati around the Twitterverse http://bit.ly/gm0DaM
11. Groupon: Will the cocaine of coupons build your brand in the short-term but destroy it over the long-term? http://bit.ly/hUiPoj
12. Metaphorium: The T-Shaped Mastermind Metaphor http://bit.ly/ignfN2 [vid]
13. Clashes: England win at Adelaide. Perth next. Could Western Australia persuade BarmyArmy to spend more tourist $$$? http://bit.ly/c3SXFW
14. Branding Tale of Two Cities: Cities of Heathropolis & Greater Gatwick. Named after their respective airports http://bit.ly/fwB0IM [blog]
15. MeetGatQwick: Greater Gatwick's Qwickest Network - Could SpeedNetworking re-visit SpeedDating to re-generate new ideas pre & post-event?

England's Vineyard: England's Newest Regional Destination Brand

'Brand' the Marketect says:

"Cluster branding has a big, big future in your destination brand portfolio"

Problem Park @ Imaginacres: Home of the Nation of Innovation

 

'Brand' the Marketect says:

"When developing your destination brand portfolio, make sure it has at least one virtual brand - the future of destination brand development."