Roy M. Spence Jr.: It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Al Ries: The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Al Ries: The Fall of Advertising and the Rise of PR
Andreas Buchholz: What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands
'Brand' the Marketect says:
"First co-operate with your competitors to increase the size of your market, then compete with them for a share of that bigger market"
"Don't just celebrate your glorious past - rather invest it in a fabulous future"
"To build your destination brand, use a mobile social loyalty platform"
"One of the destinations featured in the above video has the opportunity to 'own' the powerful 'romantic' brand category."
"The future Citi of Greater Gatwick is a virtual destination brand, positioned within a new city category: Ruburbia - a Rural+Urban+Suburban combo"
"Cluster branding has a big, big future in your destination brand portfolio"
"When developing your destination brand portfolio, make sure it has at least one virtual brand - the future of destination brand development."
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