'Brand' the Marketect says:
"Create an off-line brand experience for your online brand"
"Don't just celebrate your glorious past - rather invest it in a fabulous future"
"To build your destination brand, use a mobile social loyalty platform"
"One of the destinations featured in the above video has the opportunity to 'own' the powerful 'romantic' brand category."
"The 'romantic' category is one of the most powerful destination branding strategies."
More...