Roy M. Spence Jr.: It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Al Ries: The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Al Ries: The Fall of Advertising and the Rise of PR
Andreas Buchholz: What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands
'Brand' the Marketect says:
"Create an off-line brand experience for your online brand"
"Don't just celebrate your glorious past - rather invest it in a fabulous future"
"To build your destination brand, use a mobile social loyalty platform"
"One of the destinations featured in the above video has the opportunity to 'own' the powerful 'romantic' brand category."
"The 'romantic' category is one of the most powerful destination branding strategies."
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