BRANDOPIA : Brand Horsham: Piazza in Italia

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'Brand' the Marketect says:

"Tourism brand owners such as the Italian State Tourism Board should co-brand with local branding campaigns and events in their key markets."

Note: Compare and contrast Horsham's positioning with its neighbour Crawley's efforts.

Tags: branding, destination, hepworth, horsham, italy, marketecture, marketing, panino, piazza, piazza in italia, sussex, tourism, wood-fired pizza