Roy M. Spence Jr.: It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Al Ries: The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Al Ries: The Fall of Advertising and the Rise of PR
Andreas Buchholz: What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands
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'Brand' the Marketect says:
"Tourism brand owners such as the Italian State Tourism Board should co-brand with local branding campaigns and events in their key markets."
Note: Compare and contrast Horsham's positioning with its neighbour Crawley's efforts.
April 25, 2014 in Events, Food and Drink, Town | Permalink
branding, destination, hepworth, horsham, italy, marketecture, marketing, panino, piazza, piazza in italia, sussex, tourism, wood-fired pizza