A creative conversation between Des and Tina, Brandopia's mythical brand developers
DES: For the first time, a global ranking measures SEA: Search Engine Appeal of Country Brands in the fields of Tourism and Trade thanks to the Bloom Consulting Group.
TINA: For the convenience of Brandopia's readers, we've published a synopsis below highlighting the Top 5 European SEA Rankings presented by Bloom Consulting's CEO Mr.Jose Filipe Torres...
The Bloom Consulting Country Brand Ranking © 2013 is based on a global scale research that measures, among other variables, the number of searches produced every year by potential tourists and investors about every nation.
The most popular online searches by tourists were about the “historical heritage”, “winter sports” and “beaches” with the first counting over 3,300,000 searches. Investors, on the other hand, searched more about the “labour market policy”, “quality of life” and the “tax policies”.
These are the Top 5 European nations of the 2013 edition - Tourism and Trade (Investment):
Tourism: 1. Spain 2. Germany 3. France
4. UK 5. Italy
Trade: 1. UK 2. France 3. Germany 4. Spain 5. Belgium
On the link below you can find direct access to the extended version of the Bloom Consulting Country Brand Ranking © 2013 for both Tourism and Trade (Investment)
Why Search Engine Appeal is such an important factor to measure nation appeal?:
According to a recent Google study (Google/Ipsos MediaCT - The 2012 Traveler), 70% of leisure travelers begin researching their trip online. Another report from the Economist Intelligence Unit (Economist IU - Assessing and explaining risk Investors’ expectations after the financial crisis - 2010) reveals that more than 58% of investors assess investment risk online.
'Brand' the Marketect says:
"A tiny country brand such as Belgium makes it as a Top 5 European Trade brand by narrowing its focus on its captial city: Brussels"
