Roy M. Spence Jr.: It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Al Ries: The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Al Ries: The Fall of Advertising and the Rise of PR
Andreas Buchholz: What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands
« February 2013 | Main | April 2013 »
'Brand' the Marketect says:
"Ireland -a country brand that punches well above its weight - thanks to its St Patrick's Day annual festival and its global diaspora".
"To build your destination brand, use a mobile social loyalty platform"
More...