Tweepeats: Fab Fifteen Tweets in February 2012

1. Premortem: The opposite of a Postmortem - assess why a brand/project might fail before launch - then adjust the biz model to reduce risk
2. Shopology: RT @MattheHopkinson Shopping centres in town centres! http://t.co/t3tgUKhc
3. Flawsome: RT@trendwatching Why brands that behave more humanly, including showing their flaws, will be awesome http://t.co/SzuBGfM0
4. Leadership: RT @AlanDillNM Just Get Started. It all starts with just ONE person, then TWO, then http://t.co/c8SRlwmO [vid]
5. GuilFast: Surrey's Fastest Networking Event promoted by Networking in Surrey http://t.co/T8Z4X26j
6. Customer-Focus: Would you brand negative customers as 'moaners & groaners' or as an opportunity to improve your product? DM me please?
7. Seeds of Passion: RT @scottfrog “Passion enables movements to grow & ultimately, have a significant impact on the culture.” Read more: http://t.co/ERKvuwQi
8. BlackBerry: RT @alexgoldfayn 7 Marketing Lessons from RIM: http://t.co/TOgxLNW3 Sadly, demise of one of Canada's few global brands
9. The Beautiful People: 2 years ago, Britons Voted for their Top 7 Most Beautiful Nations http://t.co/o70P9goE [Vid] Still valid?
10. TechnoloShe: Going into immersion to combine Technology with Female Values in order to uncover a business model innovation.
11. Valentine's World: Top Ten Romantic Place Names - Worldwide! http://t.co/gzYr1WeR [vid]
12. Choiroke-koke: RT @Choiroke What a night! Well done everyone. The branded Choiroke story was integrated into the live performance
13. Imaginacres: Going into immersion to uncover a cultural innovation based on a cultural contradiction for a professional services brand
14. ABC of Creativity: Articulate the Problem http://t.co/XBTfnBXr [vid] then Borrow Ideas & Combine them http://t.co/ErkJo0Pg [blog]
15. C-Ode: Cultural Ode to Choiroke http://t.co/3D1VjTlk [vid]