Roy M. Spence Jr.: It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Al Ries: The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Al Ries: The Fall of Advertising and the Rise of PR
Andreas Buchholz: What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands
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'Brand' the Marketect says:
"The ROMANTIC destination category is one of the most powerful - ever - from Country to Region to City to Town to Resort to Island"
"Embed the power of popular culture, such as poetry, within your brand to make it come alive"
"Co-branding your product with a place is one of the most powerful destination brand strategies available today"
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