BRANDOPIA

Top Seven Advisories 2010

 

Brand Japan: Seven ways to tell if someone is really Japanese

 

'Brand' the Marketect says:

"To maintain its status as one of the world's most valuable country brands, Japan needs to find a future-focused big brand idea within the cultural contradictions of its ancient, artisan traditions and its fascination with shiny, new traditions"

Brand India: Seven ways to tell if someone is really Indian

 

'Brand' the Marketect says:

" It's time for the 'world's largest democracy' to join its Asian neighbours in the world's top 20 tourism league table, by finding its big brand idea within the cultural contradictions of its spiritual philosophies - from yoga to meditation to nirvana to re-incarnation"

Tweepeats: Favourite-Fifteen Tweets in December 2010

 

 

1. Bioneering: For When-the-Shift-Hits-the-Fan http://bit.ly/eKogkg [blog]
2. The CrAshes: Oz crash out to The Lish in Melbourne. BarmyArmy decamp to Sydney. - Oz's sophisticated sub-brand http://tinyurl.com/yk6rvkj
3. Brand Japan: Seven ways to tell if someone is really Japanese http://tinyurl.com/34gora2 [vid]
4. Mo-men-tum: Sport momentum between Ashes cricket test matches not as critical as momentum within a match. A lesson for marketing momentum?
5. Fizzical: JeannetteS, Denbies Vineyard - "Co-brand a Racecourse with Fizztival" - an England's Vineyard sub-brand http://tinyurl.com/2vh7tox
6. Indiaaah: Enlightenment from Brand India - 7 ways to tell if someone is really Indian http://bit.ly/gQwzMX [vid]
7. Exposed: What really happens in a session at Profitnet - the Business Innovation Network http://tinyurl.com/3a9qlyl [vid]
8. BorrowBid: Witness @SuzyMiller borrowing from BlindDating & BlindBidding for Contracts to create a new business model
9. Initialdom: 'Brand' the Marketect's latest blog @Brandopia - The Branding Destination for Place Pioneers http://tinyurl.com/2chko88
10. XmasRitual: Season's Greetings from 'Brand' the Marketect to the Twitterati around the Twitterverse http://bit.ly/gm0DaM
11. Groupon: Will the cocaine of coupons build your brand in the short-term but destroy it over the long-term? http://bit.ly/hUiPoj
12. Metaphorium: The T-Shaped Mastermind Metaphor http://bit.ly/ignfN2 [vid]
13. Clashes: England win at Adelaide. Perth next. Could Western Australia persuade BarmyArmy to spend more tourist $$$? http://bit.ly/c3SXFW
14. Branding Tale of Two Cities: Cities of Heathropolis & Greater Gatwick. Named after their respective airports http://bit.ly/fwB0IM [blog]
15. MeetGatQwick: Greater Gatwick's Qwickest Network - Could SpeedNetworking re-visit SpeedDating to re-generate new ideas pre & post-event?

Tweepeats: November 2010's Favourite-Fifteen Tweets

1. Imaginacres: Prepping for a BrandStormin Jam Session touring Problem Park & Solution Square http://bit.ly/fExJ3u
2. BarmyArmy: Keep the faith, England. And Brand Oz needs your Tourist $$$ http://bit.ly/iiC6A4
3. Promium: Profitnet Premium - a next-gen biz model after Profitnet Plus - inspired by the ABC-DEF of Innovation http://tinyurl.com/3aea6jr
4. SevenDays: From 'Wow' to 'Unusual' to 'Beauty' to ? Philippines branding lasts one week http://bit.ly/ec0VxD Shortest in branding history? 
5. DIREland: Could Irish eyes smile again? Brand Ireland http://tinyurl.com/yzh44jk [vid] 
6. BrandChoiroke: Should the Citi of Greater Gatwick, Home of the GleeGees, bid for the World Choir Games 2014? http://tinyurl.com/36gm6v9 
7. FrenchLetter: The Pope receives an invitation to visit Condom. Where is it? http://bit.ly/cBSvBq Famous for fig choc with runny cream 
8. CultureCode: Consider Will-Kate's influence on the cultural source code of Brand England http://tinyurl.com/yae9mm8 
9. Flo-Brand: Thames branded worst river http://tinyurl.com/32zgxf7 Bad news for co-branded destinations eg. Henley-on-Thames 
10. Meccaphor: Could the metaphor of journey or pilgrimage - Hajj - inform branding of non-religious destinations? http://bit.ly/dDfYEa 
11. Chiponomics: China's Macau outperforms brand leader USA's Las Vegas in terms of gambling turnover http://tinyurl.com/3az5xzv 
12. CityRegion: Kentish Towns of Rochester, Chatham, Strood, Rainham & Gillingham re-brands as the City of Medway http://tinyurl.com/236katw
13. Festwival: Lewes Bonfire - A World-Class Festival Sussex brand http://tinyurl.com/35vfzxz [vid]
14. One Billion Minds: Mobilizing individuals to solve challenging problems facing the emerging world http://www.onebillionminds.com 
15. Imagineering: Imaginative Design fused with Engineering Excellence - off Junction One on EngineeRing Road http://tinyurl.com/3866o7f [vid]

Initialdom: Alpha-Contagion at England's Destination Brands

A creative conversation between Des and Tina, Brandopia's mythical brand developers

DES: Last month, the county of Yorkshire's former Steel City destination brand, Sheffield, launched its latest branding: A stencilled S for Sheffield.
TINA: And if that wasn't bad enough, the county in which Sheffield is positioned in, has also been struck down by an alpha-bout of Y for Yorkshire.

DES: There must be an epidemic of Initialitis flying around in this region these days, because in a land not so far away, a Big N for Nottinghamshire was launched, condemning that county - famed for the legend of Robin Hood - to an anonymous life in the Initialdom of England's destination brands.
TINA: It seems that this alpha-contagion started way back, in middle England, when the 'b-in-Birmingham' went missing from everybody's alphabet soup and sent them scurrying off to the city's northern rival - Manchester.

DES: Sadly, smaller destinations try to establish themselves with initials because they think they can adopt the same brand naming strategy used by economically larger destinations such as America (USA and US) and Britain (GB and UK).
TINA: However, these big names are under the constant attention of the world's media, who over the years have driven their names along with their initials into the minds of a global audience. No such luck for S for Sheffield and Y for Yorkshire.

'Brand' the Marketect says:

"Forget the 19th letter of the alphabet, Sheffield. Forge your future from within the cultural collisions and contradictions of your famous past."