Roy M. Spence Jr.: It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Al Ries: The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Al Ries: The Fall of Advertising and the Rise of PR
Andreas Buchholz: What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands
« Destination DNA - France's Cultural Source Code | Main | Brand Australia: The Wines of Oz »
'Brand' the Marketect says:
"When communicating with the English, ensure your brand strategy is on-code with England's cultural source code"
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