Roy M. Spence Jr.: It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Al Ries: The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Al Ries: The Fall of Advertising and the Rise of PR
Andreas Buchholz: What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands
« Destination DNA - Brand England's Cultural Source Code | Main | Brand Madrid: Spanish Capital's Big Brand Idea »
"When co-branding product with place, ensure the cultural source code for the product category is aligned with the code for the place."
Please enable JavaScript if you would like to comment on this blog.
More...