BRANDOPIA

England's Vineyard: Nyetimber Wins Worldwide Sparkling Wines Contest

'Brand' the Marketect says:

"When branding your region, find a future that's focused on a narrow category - even if it's a single product"

Brand Madrid: Spanish Capital's Big Brand Idea

 

'Brand' the Marketect says:

"Madrid's big brand idea was found in the murky waters of the cultural collisions between the Hispanic Old and New Worlds"

Please click here for blog posting: "Madrid Only Happens in Madrid"

Brand Australia: The Wines of Oz

'Brand' the Marketect says:

"When co-branding product with place, ensure the cultural source code for the product category is aligned with the code for the place."

Destination DNA - Brand England's Cultural Source Code

  

'Brand' the Marketect says:

"When communicating with the English, ensure your brand strategy is on-code with England's cultural source code"

 

 

Destination DNA - France's Cultural Source Code

'Brand' the Marketect says:

"When communicating with the French ensure your brand strategy is on-code with France's own cultural source code"

Welcome to ADjectiveland: Home of 7 BlandTrashtic Country Slogans

'Brand' the Marketect says:

"Ditch the superlative, aspirational adjectives and re-position on a future-focused big brand idea"

Introducing..BRAVO: Live-at-the-Lake Music Festival Co

'Brand' the Marketect says:

"Ensure your destination's community has an annual celebration ritual to enhance its sense of place, identity and direction"

Channel Islands: Capital of Cultural Collisions

 

'Brand' the Marketect says:

"Dive into the murky waters of cultural collisions, clashes and contradictions - the source of many big brand ideas"