A creative conversation between Des and Tina, Brandopia's mythical brand developers
DES:
Joel Comm's new book - Twitter Power - has finally persuaded us both to join the ranks of the Twitterati.
TINA: Arguably, one of the better tomes on how to leverage this incredible tool, Twitter Power is jam-packed with clever ways to start and dominate a marketplace.
DES: I was particularly interested in Chapter 8: Using Twitter to help build a brand.
TINA: From creating a story to actually writing the tweets.
DES: The examples of three well-known destinations: Starbucks, Whole Foods Market and The Home Depot, were very thought-provoking.
TINA: Starbucks, for example, appears to be using the site as an extension of its customer service.
DES: Tweets are mostly from a customer service representative answering questions in a laid-back style of baristas chatting with their customers in the coffee shop itself.
TINA: Whole Foods on the other hand, uses its site to convey the story of its brand, complete with green background and matching green images.
DES: While the Home Depot offers not only short seasonal tips but also suggests where followers can find solutions to their home improvement projects.
TINA: Finally, Starbucks has a second Twitter account that supports its My Starbucks Idea website by letting followers know what's happening to their ideas, and to thank them.
DES:
Joining the Twitterati is going to be a whole-new experience and adventure for the two of us.
TINA: And with Twitter Power to guide us, I think we're in pretty good hands.
'Brand' the Marketect says:
"Twitter goes way beyond its simple question: What are you doing? ."
