BRANDOPIA

Choiroke: Fab 5ive Choral Directors

'Brand' the Marketect says:

"To build your brand, make your brand intermediaries famous!"

Tweepeats: Fab Fifteen Tweets in July 2012

 

 

1. Sound of Music: Going into immersion for 'Climb Ev'ry Mountain' to inspire the brand development of the Company Choirs category http://t.co/MP4e7YWs
2. GrandPrix: Congrats LewisH & McLaren for win at Hungary FI Grand Prix. That's 8-from-11 wins for Motor Sport Valley, England
3. Brand Britain: Looking forward to the Olympic Opening Ceremony - a powerfully themed story or a collection of unrelated episodes http://t.co/mMsbTm07
4. Story Wars: Replay of last week's webinar w @jonahsachs is now live - Cultural Mythmaking and Story Marketing http://t.co/qOGzjK7Y
5. StoryBranding: The Narrative (The True Story) for The Meetrix: Networking for Growing Companies. Inspiration - "I know you're out there" http://t.co/J46v7yyb
6. CultureClash: After Belgium Day - a big brand idea within the Flanders & Wallonia culture clash http://t.co/lwE3xes
7. GrandPrix: Congrats FernandoA & Ferrari for win at German FI Grand Prix. Now 7-from-10 wins for Motor Sport Valley, England
8. Re-positioning: HR repositioned as a strategic marketing function? @MartinCerullo says it should @ http://t.co/K0WJQbfJ
9. StoryBranding: Flocabulary raps 'These are the Five Things' http://t.co/qEp930p6
10. RIP: Dr Stephen R Covey. My favourite Covey book - The 3rd Alternative: Solving Life's Most Difficult Problems http://t.co/0lkYvLxH
11. BastilleDay: An insight into France and the French http://t.co/chUnlNgK 
12. CanAm: RT @AndrewSchiestel Good piece & great reader comments on Brands Canada/USA by @alanwilliamson hiltonbarbour.co… http://t.co/fX0wkby0 
13. BrandSlam: Inspired by the Poetry Slamming movement, get ready for an explosion in Brand Slamming http://t.co/y1aWyN0f 
14. BrandTest: Very positive response from 'Early Adopters' to new brand name - The Meetrix 
15. Brand America: Born on the 4th of July http://t.co/F0b1YTgZ [blog]

Tweepeats: Top Twenty Tweets in January 2012

 

 

1. Cultural Concepts: Proud Sponsor of Plagiarised Taglines aka. Cultural Concepts http://t.co/fr9R8jvb [blog]
2. 3-way Tie: Who's gonna win the Destination SuperBowl: NewEngland or NewYork or the host city of Indianapolis?
3. Tale of Two Capitals: What could happen when Guildford - UK's Divorce Capital meets Gloucester - UK's Cougar Capital?
4. PowerPointless: Nick the PaellaFella http://t.co/sS6cs44a tells a powerful branded story without PowerPoint slides in B2B Boardroom
5. Singovation: Choir Rehearsals http://t.co/Jok44YGC [vid] inspires The Voice to improve Choiroke's business model to sell more tickets
6. GuilFast: TeamBRAVO brandstorms how to integrate the 'Joy' of experiencing the Ultimate Driving Machine at VinesBMW of Guildford
7. Choiroke Concert: Choir Rehearsals in Horsham: A UK Top-10 Best Place to Live http://t.co/KGQ4gJhq [vid]
8. Australia Day: How to tell if someone is really Australian http://t.co/QIGvLDqf [vid]
9. Burn's Night: Scotland the Brand http://t.co/8uLYVKDQ [vid]
10. IsleAir: Heathrow & Gatwick should collaborate & integrate 'Boris Island' airport to compete with Dubai World Central http://t.co/KALeGiqR
11. Intell-Outside: Intelligent Design by Naoto Fukasawa brings the inside of your brand - outside! http://t.co/fqeqYlvK
12. Provenance: Co-branding by sticking a place name on food products http://t.co/oQ8jAcKL
13. Cultural Branding: The Shakers embedded their cultural story into products & services http://t.co/41R4ErtF
14. RT @bakedin Leaders of great companies seldom focus on their brand when they start out. They focus on powerful stories to change the world
15. Brandthology: Working with @Louisecamby to integrate the branded story - vision/mission/values/viewpoint - within the Choiroke experience
16. BurningMan: Oh the places you'll go http://t.co/dKmYJX1r [vid]
17. BrandUSA: RT @lauraries The way to sell brand USA is not by promoting everything but by promoting one thing. http://tinyurl.com/8996ayy
18. SurreySingalong: Book your Choiroke Concert ticket - Sat 11th Feb, Dorking - via website http://t.co/eo3Qt0we Thanks @dale_bulbrook
19. TwoBrands: Kodak, the brand leader in Film photography should have launched a new Digital photography brand. Witness Toyota/Lexus
20. Choiroke: @RobRiley247 Thanks for the Choiroke RT. Could community choirs in Southern England become as famous as brass bands in Northern England?

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Tweepeats: Top Twenty Tweets in October 2011

1. Foxy: Going into immersion to discover a big brand idea for a motoring destination brand based on the Feminine cultural source code(s)
2. GrandPrix: Congrats SebV & RedBull on FI India win. That's 16-from-17 wins for MotorSport Valley, England
3. The Sandgropers: Could the Queen's visit to Western Australia inspire a big brand idea for WA? http://t.co/UMgizuZ0 [blog]
4. HorseSense: Blown away by the 'Horse Whisperer' demo at Lingfield Park, Surrey while mingling with 'The Racing Tribe' http://t.co/JdLVfXsz
5. HappyDiwali: India's Festival of Light - How to tell if someone is really Indian http://t.co/gnjcdZ7B [vid]
6. TheBard: RT @Alltop_branding Why Social Media is Like Shakespeare! http://t.co/8FV0ELx4 Warwickshire: Shakespeare Country http://t.co/H7OqNnxF
7. SportsCapital: Dallas - Best US Sports City http://t.co/i8T33wUy joins Manchester (UK) & Melbourne (Oz) http://t.co/pgC4ZEfj
8. Meet GatQwick: The Video http://t.co/ZzhtuuAn featuring Greater Gatwick's Qwickest Network at Vines of Gatwick
9. BrandCategory: When you combine Speed Networking with its opposite - Slow Networking - you get Deep Networking - a new branded category
10. Fizztival: RT @MeetGatQwick A blind taste test of English sparklers was a dead heat between DenbiesGreenfields & RidgeviewBloomsbury
11. DownUnder: The Queen visits Oz. How to tell if someone is really Australian http://t.co/QIGvLDqf [vid]
12. CultureMap: Mapping the cultural conventions across the RH postcode - in order to build an innovative cultural brand strategy
13. Rugger: Wales will need the full force of its cultural source code - Greenergy - to overcome the French on Sat http://t.co/L08dUgsE [vid]
14. BasepointBirthday: Happy 8th Birthday @Basepoint_Crwly Guest Speaker: @AlanWilliamson BRAVO - Crusader-in-Chief http://t.co/bI1PeQ1p [vid]
15. Cult of Pooh Bear: Uncovering the cultural codes & myths of Winnie the Pooh in Ashdown Forest, Sussex http://t.co/fX5iAdxe
16. TheGlovers: Garden Lovers of Gloverland visit SheffieldPark Gardens in early Autumn http://t.co/WubekVX5 [vid]
17. Culturology: Dipping into Cultural Strategy by Doug Holt & Doug Cameron http://t.co/tl3IT7LK
18. BrainClaim: US & UK dominate Top 10 University World Rankings http://t.co/3K0g0DQs Massachusetts - World's Intellectual Capital 
19. VillagePeople: Could 'England with a French Accent' inspire a cultural brand strategy for Horsted Keynes, an English village in Sussex?
20. GMT: If Greenwich Mean Time is replaced, will Britain lose its advantage of connecting globally during waking hours? http://t.co/mMsgqW11

Tweepeats: Top Twenty Tweets in September 2011

 

 

1. CultureCode: An image to inspire the Citi of Greater Gatwick's cultural source code - Staging Post for (Flying) Horses http://t.co/fpMDuZxl
2. Co-brand: Staines town to co-brand with river http://t.co/z8HB4XiO A branded inspiration for Crawley? http://t.co/j4rayyBP [blog]
3. GrandPrix: Congrats SebV & RedBull on FI Singapore win. That's 13-from-14 wins for MotorSport Valley, England
4. Table of England: First whiskey in 300 years http://t.co/ekXz49A9 for The West Country http://t.co/g2Ltb8Cw [blog] 
5. BrandBritain 3: @interacter When Britain is in trouble, use sub-brands - region/county/city. Witness its newest region http://t.co/hiwZBvuA
6. BrandBritain 2: @interacter Focus your brand on one category, not 7. Let your sub-brands focus on theirs. http://t.co/mMsgqW11
7. BrandBritain 1: @interacter Bragging that your brand is Great is not brand building. Welcome to ADjectiveland http://t.co/k2acQLA5 
8. State Branding: Should India brand its wines as Maharashtran? A strategy used by the US state of California http://t.co/MZByuNFC
9. BeeRage: Regional peace at Oktoberfest between Bavaria & Bohemia as German & Czech breweries celebrate together http://t.co/iwnKbKed
10. BrandStand: One year on, is Lymington, Hampshire losing its stand against 'Clone Town' chain stores? http://t.co/BBxuiqNG
11. RT @MeetGatQwick - 5 ways to follow up after a networking event http://t.co/5JFOHT1W [vid]
12. Anniversary of Patrick Swayze RIP: Thanks for inspiring the cultural source codes in Dirty Dancing and Ghost
13. FoxyLady: StephSavill @foxytweets RT'd - 5 great questions to ask at networking events tinyurl.com/6zepzwa [vid]
14. CityCode: Unlocking the cultural source code(s) of London's Square Mile - an anthropological study http://t.co/MbpcLUpB
15. RT @MeetGatQwick - 5 ways to a productive networking event http://t.co/Nx91cRMt [vid]
16. RT @MeetGatQwick - 5 ways to use a networking guest list http://t.co/knC2fqX [vid]
17. SauceCodes: A big brand idea - a cluster of cultural source codes - for the future chefs of the world http://t.co/vU5glKW
18. RT @MeetGatQwick - Top 5 Speed Networking Goals http://t.co/MjEo3w6 [vid] via Greater Gatwick's Qwickest Network http://t.co/mGkF3Fj
19. High St UK: Could there be a 'Retail Renaissance' http://t.co/j6cXsl2 on UK's Town Centres? http://t.co/mi38ccL
20. Imaginacres: Big Innovation Centre - Backed by private sector http://t.co/CyKle77 Brand Britain: The Innovation Isle http://t.co/ScLZd4z

Tweepeats: Top Twenty Tweets in August 2011

1. Pow-Wow: Creative conversation with @Louisecamby & @EveTaylor88 about Putting the Show into Business with the Wow Factor
2. Risk/Reward: Risk management for brands http://t.co/Rrta3cY [vid]
3. GrandPrix: Congrats SebV & RedBull on FI Spa Belgium win. That's 11-from-12 wins for MotorSport Valley, England
4. SuperFish: & Jane's Upstairs restaurant http://t.co/Rw8WdkX the best fish & chips in England's Vineyard - UK's Newest Regional Destination. Unless you know different?
5. Flocabulary: Five essential elements of a branded story http://t.co/9Y65eVd [vid]
6. Obituary: RIP Indian test cricket, which died at The Oval on 22 August 2011. Mourned by 1.2 billion fanatical friends
7. Lawnatic: Nice website for Lawnatics - from Novices to Enthusiasts http://t.co/vpWILbX
8. Dream Destination: Where to dream up big brand ideas http://t.co/VQ4KmP4
9. Hotlanta: A branding opportunity for Atlanta, Georgia - host of the USPGA Golf Championship 2011 http://bit.ly/q1paCz [blog]
10. Branded Rituals: World's strangest festivals http://t.co/VvZQoiJ
11. CraicingUp: via @Louisecamby How Irish dancing got started http://t.co/OyLlsEn How to tell if someone is really Irish http://t.co/pKnlBaD
12. Brand Hierarchy: Are the current street riots perceived primarily as London or England or Britain?
13. Brand USA 2: RT @adrielhampton Branding Blunders - The Fall of Brand America http://t.co/Y5cppHW
14. Brand USA Valuation: @FelixWetzel says -The tea party stand off will have a negative impact, the (credit) rating hardly at all.
15. Brand USA 1: Will the downgrading of its credit rating have a negative impact on the valuation of the world's most valuable country brand?
16. Fizztival: Festival of Fizz at LingfieldPark, Surrey featured on @ukvine website http://t.co/gU2NrWD
17. Branded Rituals: Attendances UP at UK's biggest sporting events http://t.co/aEvefZL Of Top 10, five are horse racing events
18. Heathropolis: Author jets into Heathrow as writer-in-residence http://t.co/Z5O9qgP
19. Name-That-Neighbourhood: London 2012 Olympic Park neighbourhood names revealed http://t.co/CxvLD3H
20. GrandPrix: Congrats JensonB & McLaren on FI Hungary win. That's 10-from-11 wins for MotorSport Valley, England

Tweepeats: Top Twenty Tweets in May 2011

 

 

1. LasVegas: From Sin City http://tinyurl.com/q4oxr7 to Spin City http://tinyurl.com/3znsayr
2. GrandPrix: Congrats SebV & RedBull on FI Monaco win. That's 6-from-6 wins for MotorSport Valley, England
3. UK Poll: Top Small Cities - 1.York 2.Bath 3.Brighton 4.Chester 5.St Ives 6.Durham 7.Whitby 8.Blackpool 9.Keswick =10.Stratford =10.Cambridge
4. England's Vineyard: http://tinyurl.com/2vh7tox [vid] Merret Fitzrovia served at Obama/Queen gig last night
5. SocialBrand: Re-launch of BigSociety 4.0. http://tinyurl.com/3f9tur5 Should've first 'sold' the branded problem - BrokenSociety
6. ProblemPark: Re-focusing Website FAQs from Product Benefits to Customer Problems & Issues http://tinyurl.com/2u7rmjf [vid]
7. HighSt UK: Interesting piece @dailymail on issues facing the HighStreet & how to address them. http://bit.ly/ilWirA
8. DestFest: Are Festivals the new Seaside holiday destination? http://tinyurl.com/3h9xmr8
9. HighSt UK: Top Towns for growth in Gourmet Food Shops Year-ending March 2011 - Brighton +5, TunbridgeWells +4 [Local Data Company]
10. HighSt UK: Gourmet Food Shops - Cheese 6%/Chocolatiers 6%/Delicatessens 13% - are bucking the retail vacancy rate trend of 14.6%
11. UrbanRich: Cities with most Billionaires - Moscow, NewYork, London, HongKong, Istanbul, Mumbai, SaoPaulo, Taipei, LosAngeles, Beijing [Forbes]
12. CaseStudy: BrandStormin Session to design a SocialMedia case study for a SocialEnterprise - Branded Stories for Context & Content
13. Eurovision: Could Azerbaijan be transformed by hosting Eurovision 2012? http://tinyurl.com/5t596d3
14. RoyalCraic: Should we follow HRH & visit Ireland this year? asks Celtic & Irish Cultural Society http://tinyurl.com/yzh44jk [vid]
15. SuperGroup: Nomination for Brighton Uni's Profitnet SuperGroup category http://tinyurl.com/6bh3yam [vid]
16. B2: From B2B (Biz 2 Biz) and B2C (Biz 2 Consumer) - to a new B2 category - B2D (Biz 2 Destination) Co-brand Product with Place
17. Co-Brand Person 2 Place: 12 months on, is 'DavidCameron' the perfect brand name for a British Prime Minister? http://tinyurl.com/32vwnsp
18. ClanBrand: Would an independent Scotland http://bit.ly/jd1lLT use its cultural source code to build its brand? http://bit.ly/9V0tkH
19. Mama Mia: Mother's Day USA - 2nd Sunday in May - 7 Famous Mothers - around the world http://tinyurl.com/6xkonyz [vid]
20. RoyalBritannia: Duchy of Cambridge - Naming inspired by Cambridgeshire - Best place to live in rural Britain http://bit.ly/dTxVda 

Tweepeats: Favourite-Fifteen Tweets in February 2011

1. SpellCheck: When you're stressed you eat ice cream, cake, chocolate. Why? Because STRESSED spelt backwards spells DESSERTS 
2. N for Notts: Could things get worse for Notts? - #1 worst for East Midlands Retail Decay @ a vacany rate of 23.5% http://bit.ly/iggLw5
3. Friendly Bombs: Is there any hope for Slough with a 21.2% shop vacancy rate in its Town Centre? http://tinyurl.com/6l67dv4
4. Retail Decay 1: Vacancy Rates for UK Top 6 Worst Large Town Centres http://tinyurl.com/6ds4zmt [vid]
5. Retail Decay 2: Top 6 Worst Large Town Centres in South East England. Discover which county dominates? http://tinyurl.com/5rhjsk4 [vid]
6. Retail Decay 3: Top 6 Worst Vacancy Rates of London High Streets. Shock! - The No.1 worst is a wealthy London suburb http://bit.ly/eOAUPs
7. Marketing P: Borrow from Aristotle - A Marketing P for Philosopy http://tinyurl.com/5u7mece [vid]
8. CultureClub: David Cameron - "State multiculturalism has failed" Could Canada lead EU to a new cultural cohesion? http://tinyurl.com/ya9zmsk
9. Valentine's World: Top Ten Romantic Place Names - Worldwide! http://bit.ly/hTEbX0 [Vid]
10. HorseSense: Racecourse - A Country Club with a Racetrack attached. A magical metaphor
11. MetaMagic: 'The Subconscious Mind is an Incubator'. A magical metaphor
12. Metaphoria: 'Company Choirs are the new Yoga' - A magical metaphor http://bit.ly/ignfN2
13. Ruburbia: Ruban the Fox http://bit.ly/g10wit - a symbolic mascot for the next-gen Ruburban Cities of Medway, GreaterGatwick & Heathropolis?
14. Brandelicious: When Mr Cadbury Met Ms Rowntree http://bit.ly/h9BgVN
15. 2 More Ps: Adding the Ps of Philosophy (eg Socrates) & Physics (eg. Heinsenberg) to the Marketing Playbook

 

Tweepeats: November 2010's Favourite-Fifteen Tweets

1. Imaginacres: Prepping for a BrandStormin Jam Session touring Problem Park & Solution Square http://bit.ly/fExJ3u
2. BarmyArmy: Keep the faith, England. And Brand Oz needs your Tourist $$$ http://bit.ly/iiC6A4
3. Promium: Profitnet Premium - a next-gen biz model after Profitnet Plus - inspired by the ABC-DEF of Innovation http://tinyurl.com/3aea6jr
4. SevenDays: From 'Wow' to 'Unusual' to 'Beauty' to ? Philippines branding lasts one week http://bit.ly/ec0VxD Shortest in branding history? 
5. DIREland: Could Irish eyes smile again? Brand Ireland http://tinyurl.com/yzh44jk [vid] 
6. BrandChoiroke: Should the Citi of Greater Gatwick, Home of the GleeGees, bid for the World Choir Games 2014? http://tinyurl.com/36gm6v9 
7. FrenchLetter: The Pope receives an invitation to visit Condom. Where is it? http://bit.ly/cBSvBq Famous for fig choc with runny cream 
8. CultureCode: Consider Will-Kate's influence on the cultural source code of Brand England http://tinyurl.com/yae9mm8 
9. Flo-Brand: Thames branded worst river http://tinyurl.com/32zgxf7 Bad news for co-branded destinations eg. Henley-on-Thames 
10. Meccaphor: Could the metaphor of journey or pilgrimage - Hajj - inform branding of non-religious destinations? http://bit.ly/dDfYEa 
11. Chiponomics: China's Macau outperforms brand leader USA's Las Vegas in terms of gambling turnover http://tinyurl.com/3az5xzv 
12. CityRegion: Kentish Towns of Rochester, Chatham, Strood, Rainham & Gillingham re-brands as the City of Medway http://tinyurl.com/236katw
13. Festwival: Lewes Bonfire - A World-Class Festival Sussex brand http://tinyurl.com/35vfzxz [vid]
14. One Billion Minds: Mobilizing individuals to solve challenging problems facing the emerging world http://www.onebillionminds.com 
15. Imagineering: Imaginative Design fused with Engineering Excellence - off Junction One on EngineeRing Road http://tinyurl.com/3866o7f [vid]

England's Vineyard: England's Newest Regional Destination Brand

'Brand' the Marketect says:

"Cluster branding has a big, big future in your destination brand portfolio"