A creative conversation between Des and Tina, Brandopia's mythical brand developers
For inspired big brand ideas, the five islands comprising the Channel Islands are arguably some of the best destinations to study and immerse oneself - in terms of cultural contradictions and collisions. TINA: Starting off with the fact that none of the islands are really in the English Channel at all but lie scattered along the Gulf of St Malo, their closest point to France being just eight miles from the Cherbourg peninsula.
DES:Also, they are neither sovereign states nor colonies. They're British, but don't belong to the United Kingdom. TINA: And they are partly within the European Union but partly outside it.
DES: Now they do have their own language, but everyone speaks English. TINA: However they do 'bow the knee' to Her Majesty's Government in the UK, but loyally toast the Queen of England as 'Our Duke of Normandy'.
Financially, they have their own banknotes, but deal in Pounds and Pence. TINA: But they do hold elections, however there are no party politics.
DES:They flourish in a democratic age, while preserving the world's last bastion of feudalism. TINA: And they attract rich tax exiles who drive Porsches and Jaguars, yet nowhere does the speed limit exceed 40mph (64 kph).
DES: They formed the setting for Bergerac - a popular British TV detective series of the 1980's - yet they have one of the lowest crime rates in Europe. TINA: And finally, they have a distinct Gallic flavour, yet have an embedded Anglo-Saxon culture.
DES: Welcome to the Capital of Cultural Contradictions, Collisions and Conflicts.
'Brand' the Marketect says:
"Find your big brand ideas at the intersection where cultures collide, clash, conflict and contradict."