BRANDOPIA

Choiroke: Fab 5ive Choral Directors

'Brand' the Marketect says:

"To build your brand, make your brand intermediaries famous!"

Brand Ireland

'Brand' the Marketect says:

"Ireland -a country brand that punches well above its weight - thanks to its St Patrick's Day annual festival and its global diaspora".

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Destination DNA - Brand Wales

   

'Brand' the Marketect says:

"When communicating with the Welsh, ensure you're aligned with Wales's cultural source code."

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Britain's 10 Most Romantic Destinations

'Brand' the Marketect says:

"One of the destinations featured in the above video has the opportunity to 'own' the powerful 'romantic' brand category."

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World's 10 Most Romantic Getaways

'Brand' the Marketect says:

"The 'romantic' category is one of the most powerful destination branding strategies."

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Brand France - Destination DNA

 

A creative conversation between Des and Tina, Brandopia's mythical brand developers

DES:  France has finished a strong 5th according to the Bloom Consulting Country Brand Ranking - Trade 2012, summarised below.

TINA: The big question remains - Can it maintain its lofty brand position going forward?

Can France maintain its position as 5th in the business world?

France finished a strong 5th in the Bloom Consulting Country Brand Ranking © - Trade 2012, primarily thanks to a combination of its high economic performance, and outstanding CBS Rating ©. In practical terms, thanks to its country brand appeal and accurate strategy, it was able to attract nearly $305.5 billion of Foreign Direct Investment inflow over the years 2006 to 2010.

The challenge that France is now facing is how to reinforce its position and further attract FDI inflow.

The country brand of France has been built on for centuries through both economic and tourism activities. France is considered one of the leading economic and trading powerhouses, reinforced by flagship brands in cosmetics, fashion and gastronomy. France should not stop now, but instead should continue to protect their country brand, by actively engaging in innovation, as an increasing amount of countries are now competing with well-known places such as France. It is fundamental for France to keep exploiting what it really thrives upon.

If France continues to innovate and develop new ways to attract investors and talent from different countries, the resulting benefits for France will come naturally, as investors pitch projects back in their homeland to start ventures in France. This will create jobs, wealth and eventually greater economic growth. In the end, for country branding strategies to be effective they must have a specific objective in mind with clear tasks and quantifiable outputs in order to be able to maintain economic growth and to enhance quality of life.

Note:

1. The Bloom Consulting Country Branding Ranking © is a thorough study measuring the effectiveness of each country's brand strategy.

2. Read 'France in Free-Fall' article below.

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France in free-fall

Merry Xmas - Around the World in 80 Seconds

 

Tweepeats: Fab Fifteen Tweets in July 2012

 

 

1. Sound of Music: Going into immersion for 'Climb Ev'ry Mountain' to inspire the brand development of the Company Choirs category http://t.co/MP4e7YWs
2. GrandPrix: Congrats LewisH & McLaren for win at Hungary FI Grand Prix. That's 8-from-11 wins for Motor Sport Valley, England
3. Brand Britain: Looking forward to the Olympic Opening Ceremony - a powerfully themed story or a collection of unrelated episodes http://t.co/mMsbTm07
4. Story Wars: Replay of last week's webinar w @jonahsachs is now live - Cultural Mythmaking and Story Marketing http://t.co/qOGzjK7Y
5. StoryBranding: The Narrative (The True Story) for The Meetrix: Networking for Growing Companies. Inspiration - "I know you're out there" http://t.co/J46v7yyb
6. CultureClash: After Belgium Day - a big brand idea within the Flanders & Wallonia culture clash http://t.co/lwE3xes
7. GrandPrix: Congrats FernandoA & Ferrari for win at German FI Grand Prix. Now 7-from-10 wins for Motor Sport Valley, England
8. Re-positioning: HR repositioned as a strategic marketing function? @MartinCerullo says it should @ http://t.co/K0WJQbfJ
9. StoryBranding: Flocabulary raps 'These are the Five Things' http://t.co/qEp930p6
10. RIP: Dr Stephen R Covey. My favourite Covey book - The 3rd Alternative: Solving Life's Most Difficult Problems http://t.co/0lkYvLxH
11. BastilleDay: An insight into France and the French http://t.co/chUnlNgK 
12. CanAm: RT @AndrewSchiestel Good piece & great reader comments on Brands Canada/USA by @alanwilliamson hiltonbarbour.co… http://t.co/fX0wkby0 
13. BrandSlam: Inspired by the Poetry Slamming movement, get ready for an explosion in Brand Slamming http://t.co/y1aWyN0f 
14. BrandTest: Very positive response from 'Early Adopters' to new brand name - The Meetrix 
15. Brand America: Born on the 4th of July http://t.co/F0b1YTgZ [blog]

Tweepeats: Fab Fifteen Tweets in June 2012

 

 

1. Fastival: Festival of Speed http://t.co/6lergAPA the signature fest of Brand Sussex: England's Festival County http://t.co/Aow45S3T
2. Culture Code: Could the youth of the new Staines-upon-Thames start 'living-the-brand' through a riverside culture? http://t.co/VuLVinek
3. City of Meetropolis: Home of The Meetrix, where growing companies meet & network to generate joint ventures & create new jobs
4. GrandPrix: Congrats FernandoA & Ferrari for win at Valencia, Spain FI Grand Prix. Now 6-from-8 wins for Motor Sport Valley, England
5. CompanyChoir: T-Mobile reduces sickness absence by 50% thru company choirs at its Merthyr Tydfil call centre
6. Designer Branding: Design the brand into the DNA of the product/service http://t.co/LVDm7oMb 
7. DestiNations: RT @bloomconsult France led European ranking by number of tourism arrivals - followed by Spain, Italy, U.K. & Turkey
8. Country Brand: @bloomconsult launches its unique Country Branding Ranking http://t.co/9LXzuA6U
9. Brandthology: The Matrix: Math symbols in rows & columns.The Meetrix: People networking in rows (Speed), squares (Deep) & random (Social)
10. ShedHeads: Selection of entries for Shed-of-the-Year 2012 contest http://t.co/xURJfTdp
11. Oh Papa: Seven Famous Fathers on Father's Day - UK/US/Canada - http://t.co/bGqIMLJ5 [vid] 
12. GrandPrix: Congrats LewisH & McLaren for win at Canadian FI Grand Prix. That's 6-from-7 wins for Motor Sport Valley, England
13. Speed: Meet GatQwick guest speaker, Stuart Hayes, in UK Olympic Triathlon team http://t.co/lNjX06bl GatQwick vid - http://t.co/Re5XRQZj
14. Scrunched: Received a scrunched-up promo mailer in an envelope complete with post-it note message "Pre-crumpled for wastepaper bin"
15. Co-Branding: Boring, Oregon, USA co-brands with Dull, Perthshire, Scotland http://t.co/dVTxQXkv

Tweepeats: Fab Fifteen Tweets in May 2012

1. Choiroke: Could the Pop Choir movement be extended to Company Choirs as part of a company's CSR brand strategy?
2. GrandPrix: Congrats MarkW & RedBull for win at Monaco FI Grand Prix. That's 5-from-6 wins for Motor Sport Valley, England
3. RoyalTun: Nice blog http://t.co/1XbeBlRB about Royal Tunbridge Wells, Kent by @ankertw English County Slogans http://t.co/7q8aTmDH
4. Social Loyalty: Reviews, Referrals & Campaigns http://t.co/NQM9edRp
5. SWOT Report: RT @RapidBI Useful SWOT analysis tip: http://t.co/suLJj2ax
6. GrandPrix: Congrats PastorM & Williams for win at Spanish FI Grand Prix. That's 4-from-5 wins for Motor Sport Valley, England
7. Mother's Day USA: Seven Famous Mothers [vid] http://t.co/MyowTNkL
8. The Deep: Deep Networking - Where 1+1=11, debuts at Meet GuilFast - Surrey's Fastest Networking Event http://t.co/0JRL76tz [vid]
9. Pinfluence: The Complete Guide to Marketing Your Business with Pinterest by Beth Hayden. Paperback launches July 2012
10. Metaphoria: Prepping for branding a hospitality destination based on a metaphorical cultural source code
11. Brandelicious: Even UK's 'Best Indian Restaurant' needs a brand strategy. Why? It's not just about the Product, it's also about the Purpose
12. SWOT: Going into immersion to re-position a brand's weakness, not to eliminate it, but to re-combine it & give it a new powerful position
13. Nail It: RT @lauraries video on moving from Positioning to Visual Hammers in marketing. http://t.co/5kkgXadw
14. Auto-Motive: Can Ford 'Go Further' with a No Logo Campaign? RT @brandchannelhub http://t.co/SwcmlUf4
15. Stockbroker Belt: Prepping for brandstorming session in Surrey.