BRANDOPIA

Tweepeats: Fab Fifteen Tweets in February 2012

1. Premortem: The opposite of a Postmortem - assess why a brand/project might fail before launch - then adjust the biz model to reduce risk
2. Shopology: RT @MattheHopkinson Shopping centres in town centres! http://t.co/t3tgUKhc
3. Flawsome: RT@trendwatching Why brands that behave more humanly, including showing their flaws, will be awesome http://t.co/SzuBGfM0
4. Leadership: RT @AlanDillNM Just Get Started. It all starts with just ONE person, then TWO, then http://t.co/c8SRlwmO [vid]
5. GuilFast: Surrey's Fastest Networking Event promoted by Networking in Surrey http://t.co/T8Z4X26j
6. Customer-Focus: Would you brand negative customers as 'moaners & groaners' or as an opportunity to improve your product? DM me please?
7. Seeds of Passion: RT @scottfrog “Passion enables movements to grow & ultimately, have a significant impact on the culture.” Read more: http://t.co/ERKvuwQi
8. BlackBerry: RT @alexgoldfayn 7 Marketing Lessons from RIM: http://t.co/TOgxLNW3 Sadly, demise of one of Canada's few global brands
9. The Beautiful People: 2 years ago, Britons Voted for their Top 7 Most Beautiful Nations http://t.co/o70P9goE [Vid] Still valid?
10. TechnoloShe: Going into immersion to combine Technology with Female Values in order to uncover a business model innovation.
11. Valentine's World: Top Ten Romantic Place Names - Worldwide! http://t.co/gzYr1WeR [vid]
12. Choiroke-koke: RT @Choiroke What a night! Well done everyone. The branded Choiroke story was integrated into the live performance
13. Imaginacres: Going into immersion to uncover a cultural innovation based on a cultural contradiction for a professional services brand
14. ABC of Creativity: Articulate the Problem http://t.co/XBTfnBXr [vid] then Borrow Ideas & Combine them http://t.co/ErkJo0Pg [blog]
15. C-Ode: Cultural Ode to Choiroke http://t.co/3D1VjTlk [vid]

Valentine's World - Top Ten Romantic Place Names - Worldwide!

 

'Brand' the Marketect says:

"The ROMANTIC destination category is one of the most powerful - ever - from Country to Region to City to Town to Resort to Island"

Tweepeats: Top Twenty Tweets in November 2011

 

 

1. GuilFAST: BRAVO brandstorms at VinesBMW in Guildford's Auto City for a speednetworking April event featuring Surrey: Stockbroker Belt 
2. Queen Vic: Fab Victorian Xmas Market @Gloucester Quays http://t.co/kNhmo4u1 [vid]
3. Final GrandPrix 2011: Congrats MarkW & RedBull on FI Brazil win. That's 18-from-19 wins for MotorSport Valley, England
4. Lytrography: RT @paulhardycarter At last! Digital photography comes of age http://t.co/0aOcezjK
5. Les Marks: M&S should succeed 2nd-time round in France http://t.co/4bcLA7mO if its cultural branding is on-code http://t.co/IxlfqkVf
6. Thanksgiving: CanAm's annual cultural ritual http://t.co/ztST8vxZ [blog]
7. Imaginacres: HamishTaylor - "Innovate by borrowing ideas from outside your industry" http://t.co/L36xQQjM [vid]
8. United Colors: RT @Brandamentalist Benetton - Brand Building on a Higher Purpose: http://t.co
9. I Amsterdam: RT @EdBurghard Amsterdam is a great case study in place branding - http://t.co/r4Rvey7K 
10. PricePlosion: How brands remain profitable during an era of price pandemonium http://t.co/QV8ivuRD
11. Field of Dreams: Olympic hockey stars feature @EastGrinstead - Epicentre of the Free Spirits of Wealdonia http://t.co/BAd22Ip7
12. The Choir: RT @Choiroke Military wives build a cultural bridge between town & army base http://t.co/YZ2oBdsf
13. Vintage Rally: Crawley's branding stays on-code: Staging Post for Horses (on 4 vintage wheels) http://t.co/OzvIb0LP [vid]
14. GatQwick: RT @interacter RT @MarketingWeekEd Gatwick invests in digital media network http://t.co/3uGzWcGD
15. TheGuy: Lewes Bonfire http://t.co/TzrZIP8g [flickr] courtesy of Sussex: England's Festival County http://t.co/e3SOrsU8 [vid]
16. Co-Housing: Totnes in Devon builds its big brand idea by launching a co-housing group http://t.co/1jJnsbVk
17. Food Hospital: From 'Conventional' therapy (1st Way) & 'Complementary' therapy (2nd way) to a 3rd way 'Culinary' therapy http://t.co/kTaO6fzU
18. England's Garden: Co-brand your product (visitor attraction) with the place it's located in (county) http://t.co/De0u2Gzo [vid]
19. Branded Ritual: TeamBRAVO: World's First InfraCulture Social Enterprise performs an Elvis 'Choiroke' after its brand-stormin session
20. Bear vs Beaver: A Canadian Tale of Two Animals - http://t.co/WVYProfG How to tell if someone is really Canadian http://t.co/GwPbw9M4 [vid]

Tweepeats: Top Twenty Tweets in August 2011

1. Pow-Wow: Creative conversation with @Louisecamby & @EveTaylor88 about Putting the Show into Business with the Wow Factor
2. Risk/Reward: Risk management for brands http://t.co/Rrta3cY [vid]
3. GrandPrix: Congrats SebV & RedBull on FI Spa Belgium win. That's 11-from-12 wins for MotorSport Valley, England
4. SuperFish: & Jane's Upstairs restaurant http://t.co/Rw8WdkX the best fish & chips in England's Vineyard - UK's Newest Regional Destination. Unless you know different?
5. Flocabulary: Five essential elements of a branded story http://t.co/9Y65eVd [vid]
6. Obituary: RIP Indian test cricket, which died at The Oval on 22 August 2011. Mourned by 1.2 billion fanatical friends
7. Lawnatic: Nice website for Lawnatics - from Novices to Enthusiasts http://t.co/vpWILbX
8. Dream Destination: Where to dream up big brand ideas http://t.co/VQ4KmP4
9. Hotlanta: A branding opportunity for Atlanta, Georgia - host of the USPGA Golf Championship 2011 http://bit.ly/q1paCz [blog]
10. Branded Rituals: World's strangest festivals http://t.co/VvZQoiJ
11. CraicingUp: via @Louisecamby How Irish dancing got started http://t.co/OyLlsEn How to tell if someone is really Irish http://t.co/pKnlBaD
12. Brand Hierarchy: Are the current street riots perceived primarily as London or England or Britain?
13. Brand USA 2: RT @adrielhampton Branding Blunders - The Fall of Brand America http://t.co/Y5cppHW
14. Brand USA Valuation: @FelixWetzel says -The tea party stand off will have a negative impact, the (credit) rating hardly at all.
15. Brand USA 1: Will the downgrading of its credit rating have a negative impact on the valuation of the world's most valuable country brand?
16. Fizztival: Festival of Fizz at LingfieldPark, Surrey featured on @ukvine website http://t.co/gU2NrWD
17. Branded Rituals: Attendances UP at UK's biggest sporting events http://t.co/aEvefZL Of Top 10, five are horse racing events
18. Heathropolis: Author jets into Heathrow as writer-in-residence http://t.co/Z5O9qgP
19. Name-That-Neighbourhood: London 2012 Olympic Park neighbourhood names revealed http://t.co/CxvLD3H
20. GrandPrix: Congrats JensonB & McLaren on FI Hungary win. That's 10-from-11 wins for MotorSport Valley, England

Tweepeats: Top Twenty Tweets in July 2011

1. BrandStorm:TeamBRAVO brandstorms MeetGatQwick - A speednetworking event for networkers. Diary Date - Wed 19th Oct http://t.co/SMYrBy6 [vid]
2. Taboo: Did you know that in the Ukraine whistling is considered to be bad manners and will bring bad luck http://t.co/dSARyMM
3. MatchMaker: Which English county has the greatest number of 'Bride&Groom' shops? Hint: It's 'The Garden of England' http://t.co/oZuz2h6 [vid]
4. GrandPrix: Congrats LewisH & McLaren on FI Nurburgring, Germany win. That's 9-from-10 wins for MotorSport Valley, England
5. CultureClash: After Belgium Day, still no government - A big brand idea within the Flanders & Wallonia culture clash http://t.co/lwE3xes
6. LeTour: Final week of destination brand leader France's finest brand-building event http://t.co/RYWw0Vl
7. VendaBack: Fun ad posters on vending machines http://t.co/25YaoBV Who said Germans don't have a sense of humour http://t.co/jQXls53 [vid] 
8. EthicalTravel: World's Top Ten Ethical Destinations for Travellers 2011 http://t.co/XSD5PG3 dominated by Central & South Americas
9. Hotlanta: Following yesterday's conversation about Atlanta, Georgia, here's a previous blog post on its branding http://t.co/ZQmaRmI 
10. Brand India: Are the new Yoga classes http://t.co/NhMyihi diluting or enhancing India's spiritual branding? http://t.co/bHnVjlp [vid/blog]
11. North-South Divide: RT @marketingwizdom National stereotypes: Map of Europe according to Italy | @flickr http://t.co/fgcKAjT <Benissimo!
12. PowerNap: German unions call for siestas http://tinyurl.com/6yeof67 Should they copy the sleep-any-time Japanese? http://tinyurl.com/37y7qfk [vid]
13. DADology: The changing relationship of Dads & their Kids http://bit.ly/qzEN6a Could brands learn how to adapt their marketing & branding?
14. CultureClash: @Louisecamby 'The Voice' invades the Channel Islands: Capital of Cultural Collisions http://t.co/WSTJmVO [vid] 
15. Stealth Branding: Is Superdry quietly taking over the fashion world? http://t.co/OCYLpGZ
16. BastilleDay: An insight into French culture http://t.co/cmAzH4g
17. Afri-Brand: On 9th July a nation is born - Republic of South Sudan http://t.co/Qt6FybZ Pity about the brand-extended compass name
18. Shabitat: Nice article on Habitat's identikit crisis http://t.co/QBc9iJW A brand lesson from IKEA http://t.co/vEgAO6G [blog]
19. Cast of Characters: Inspiration for branded stories from Harry Potter vs Star Wars http://bit.ly/lpubEn
20. When Cambridge Met Canada: Could Kate&Wills inspire Canadians to find their big branded identity? http://t.co/TWQEmyN [blog]

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Tweepeats: Top-Twenty Tweets in April 2011

1. BrandUK: The Royal Wedding story not only included England but also Scotland (St Andrews) & Wales (Anglesey). But what about Nireland? 
2. Social Animal: Why social marketing is critical to tourism http://tinyurl.com/23dv2tg 
3. BrandStorming: Searching for a deep metaphor to build on Fizztival's cultural source code - Celebration 
4. CultureCode: City of Manchester enhances its cultural source code - SportsCapital - as ManU beats Schalke in Germany 
5. Imaginacres: Home of the Nation of Innovation - Brighton Uni launches the Enterprise Awards for Innovation - http://tinyurl.com/6egzumx 
6. By George: On 23 April, St George's Day, Brand England - 7 ways to know if someone's really English. http://tinyurl.com/yyoblod [vid]  
7. Boca: Bolivia & US sign Coca pact http://bit.ly/hVTEOB Brand Bolivia: The Coca Campaign http://tinyurl.com/nw46ku 
8. RealBrand: Could Madrid's win over Barca in the Copa inspire Spain's Capital to build its destination brand? http://tinyurl.com/3yap6g5
9. Rural Britannia: South Cambridgeshire best place to live in rural Britain http://bit.ly/dTxVda 
10. GrandPrix: Congrats LewisH & McLaren on FI China win. That's 3-from-3 wins for Motor Sport Valley, England
11. FizzStory: Creating the backstory of Fizztival @Lingfield Park based on its cultural source code(s) - from Celebration to Home to Class 
12. Coffee Destination: The branded backstory of Blue Bottle Coffee http://bit.ly/fQ61F6 
13. Imagineerium: Imaginative Design fused with Engineering Excellence - an online destination brand for technology projects 
14. Augusta: Witnessed the implosion of Rory Mac. Is Rory British, Irish or Nirish? The difference explained http://bit.ly/f7ZtIX
15. Speed : Congrats SebV & RedBull on FI Malaysia win. That's 2-from-2 wins for Motor Sport Valley, England
16. SpringTime: Cherry Blossoms to uplift Japan? http://bit.ly/eqv65L 7 ways to tell if someone is really Japanese http://bit.ly/h6bA8E [vid]
17. CashBack: New branded category launches today in the Citi of Greater Gatwick - CashBack Networking http://tinyurl.com/5spphq4
18. RiskReduction: Inspirational lessons from insurance industry - risk pooling/sharing and risk transfer
19. CurationNation: Is curation an honest version of creation? asks Anna @Engagingbrand http://tinyurl.com/3jfv4us [podcast]
20. Champions: Congrats India - ICC Cricket World Cup Winners. 7 ways to tell if someone is really Indian http://tinyurl.com/5uyte3e [vid]

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The Unimaginative Flagdom: Ten Country Flags in Red, White & Blue

 

'Brand' the Marketect says:

"Thankfully, there are many country flags that are distinctive as well as iconic. Place Pioneers, please feel free to comment on some of your favourites"

Initialdom: Alpha-Contagion at England's Destination Brands

A creative conversation between Des and Tina, Brandopia's mythical brand developers

DES: Last month, the county of Yorkshire's former Steel City destination brand, Sheffield, launched its latest branding: A stencilled S for Sheffield.
TINA: And if that wasn't bad enough, the county in which Sheffield is positioned in, has also been struck down by an alpha-bout of Y for Yorkshire.

DES: There must be an epidemic of Initialitis flying around in this region these days, because in a land not so far away, a Big N for Nottinghamshire was launched, condemning that county - famed for the legend of Robin Hood - to an anonymous life in the Initialdom of England's destination brands.
TINA: It seems that this alpha-contagion started way back, in middle England, when the 'b-in-Birmingham' went missing from everybody's alphabet soup and sent them scurrying off to the city's northern rival - Manchester.

DES: Sadly, smaller destinations try to establish themselves with initials because they think they can adopt the same brand naming strategy used by economically larger destinations such as America (USA and US) and Britain (GB and UK).
TINA: However, these big names are under the constant attention of the world's media, who over the years have driven their names along with their initials into the minds of a global audience. No such luck for S for Sheffield and Y for Yorkshire.

'Brand' the Marketect says:

"Forget the 19th letter of the alphabet, Sheffield. Forge your future from within the cultural collisions and contradictions of your famous past."

 

The Beautiful People: Top Seven Nations as Voted for by Brits

'Brand' the Marketect says:

"Nations connect when their cultural source codes add value to their respective identities"

Brand Canada: 'I am Canadian'

'Brand' the Marketect says:

"Brand Canada's search for an identity can be uncovered here [blog] and here.[video]