Roy M. Spence Jr.: It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Al Ries: The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Al Ries: The Fall of Advertising and the Rise of PR
Andreas Buchholz: What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands
'Brand' the Marketect says:
"Co-branding your product (visitor attraction) with the place it's located in (county) is one of the most powerful brand development strategies available"
November 03, 2011 in Co-Branding: Place & Product, County, Visitor Attraction | Permalink
branding, county, destination, england, kent, marketing, sissinghurst gardens, tourism, visitor attraction
"Co-branding your product with its place of origin is one of the most powerful brand development strategies available"
October 23, 2011 in City - Europe, Co-Branding: Place & Product, Town | Permalink
bmw, bravo, crawley, gatqwick, gatwick, infraculture, mini, networking, speed, vines