Roy M. Spence Jr.: It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Al Ries: The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Al Ries: The Fall of Advertising and the Rise of PR
Andreas Buchholz: What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands
'Brand' the Marketect says:
"To build your brand, make your brand intermediaries famous!"
"To build your destination brand, use a mobile social loyalty platform"
"The 'romantic' category is one of the most powerful destination branding strategies."
"All business is local - even global brands have a local foundation - so ensure you co-brand product with place"
"Embed the power of popular culture, such as poetry, within your brand to make it come alive"
"Co-branding your product (visitor attraction) with the place it's located in (county) is one of the most powerful brand development strategies available"
"Co-branding your product with its place of origin is one of the most powerful brand development strategies available"
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