Roy M. Spence Jr.: It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Al Ries: The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Al Ries: The Fall of Advertising and the Rise of PR
Andreas Buchholz: What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands
« April 2014 |
| August 2014 »
'Brand' the Marketect says:
"First co-operate with your competitors to increase the size of your market, then compete with them for a share of that bigger market"
June 19, 2014 in City, Cluster, Food and Drink, Restaurant, Town | Permalink
alan williamson, branding, chinese, crawley, destination, gatwick, henry smith, hospitality genie, italian, leisure, majestic, marketing, mo lin, my thai, restaurants, sussex, taormina, thai, tourism, wine
"When competing with the 'Big Boys' in your market, do not just focus on their weakness, but look for the weakness in their strength - their 'Achilles Heel'"
June 08, 2014 in Co-Branding: Place & Product, Food and Drink, Restaurant, Store, Town | Permalink
branding, destination, east grinstead, high weald, italian, marco, marketing, pizzeria, restaurant, sussex, tourism