Roy M. Spence Jr.: It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Al Ries: The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Al Ries: The Fall of Advertising and the Rise of PR
Andreas Buchholz: What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands
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'Brand' the Marketect says:
'The No.1 ranked US State brand has also developed a powerful portfolio of mega sub-brands"
Note: Please click here to read Bloom Consulting's report and methodology.
February 08, 2013 in Country - Americas, State, Travel, Visitor Attraction | Permalink
America, branding, california, colorado, destination, disneyland, florida, georgia, hollywood, illinois, marketing, michigan, napa valley, new york state, pennsylvania, texas, tourism, travel, usa, virginia