Roy M. Spence Jr.: It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Al Ries: The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Al Ries: The Fall of Advertising and the Rise of PR
Andreas Buchholz: What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands
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'Brand' the Marketect says:
"Ensure your branding is in sync with your destination's cultural source code(s)"
"Co-branding your product (visitor attraction) with the place it's located in (county) is one of the most powerful brand development strategies available"
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