Roy M. Spence Jr.: It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Al Ries: The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Al Ries: The Fall of Advertising and the Rise of PR
Andreas Buchholz: What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands
« September 2011 | Main | November 2011 »
'Brand' the Marketect says:
"Co-branding your product with its place of origin is one of the most powerful brand development strategies available"
"When you can't change your negative destination name, associate it with its major asset"
Note: You might want to visit this blog post: "Crawley is a Dump"
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