A creative conversation between Des and Tina, Brandopia's mythical brand developers
DES:David Cameron, the leader of the Conservatives - is biting his well-worn finger nails, wondering whether he can win an outright majority so he can remain in No 10 Downing Street as Britain's Prime Minister for a second - and final - term. TINA: The situation would have been oh so different if he only applied some powerful co-branding strategies during his political campaigning.
DES:You see, David Cameron has the perfect personal brand to appeal not only to a large proportion of the English nation but also to the Welsh and the Scots - not within their respective countries - but those living and working in England - the so-called Celtic diaspora. TINA:Let's first focus in on the English, whose cultural source code is: Class or Higher Social Status. Here, David Cameron's family background, he's also an old Etonian - aligns himself perfectly to that code.
DES: Now for the Welsh. Here, his first name - David - aligns him with St David, the Patron saint of the Welsh - but first he has to position himself with Greenergy - the cultural source code for Wales. TINA: Last but not least, the Scots. Here, David's family name - Cameron - is Scottish - a perfect name to leverage the Scottish cultural source code: Clan.
'Brand' the Marketect says:
"When trying to influence a nation, ensure your messages are aligned with its cultural source code."