Roy M. Spence Jr.: It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Al Ries: The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Al Ries: The Fall of Advertising and the Rise of PR
Andreas Buchholz: What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands
« March 2010 |
| May 2010 »
"To discover Brand England's cultural source code please click here [blog] and here [video]
Note: You could support the St George's Day campaign by clicking here.
April 17, 2010 in Country - Europe | Permalink
branding, class, destination, england, marketing, st geroge, tourism
"When connecting with the Scottish, ensure your communication is aligned with Scotland's cultural source code."
April 08, 2010 in Country - Europe | Permalink
branding, clan, destination, golf, marketing, scotland, whisky
"Tourism brand owners such as the Italian State Tourism Board should co-brand with local branding campaigns and events in their key markets."
Note: Compare and contrast Horsham's positioning with its neighbour Crawley's efforts.
April 06, 2010 in Food and Drink, Town | Permalink
alfa romeo, event, ferrari, horsham, italian job, italy, lamborghini, lambretta, maserati, mini, panini, parmigiano, sussex