A creative conversation between Des and Tina, Brandopia's mythical brand developers
DES: It was reported yesterday, that Sir Stelios Haji-Ioannou, the founder of easyJet, is to invest just under £1million to encourage entrepreneurship in Cyprus as part of a strategy to help bridge the cultural and political divide between the island's north and south.
TINA: We discussed this very subject under a creative conversation titled One-Brand-Two-Brand-Owners.
DES: Sir Stelios clearly understands the brand concept that big brand ideas could be found at the intersection where cultures collide, conflict, contradict and clash.
TINA: He was quoted as saying: "When money talks, people set aside their differences."
DES:
Watch this place as a big brand idea unfolds for this divided nation.
'Brand' the Marketect says:
"Only place pioneers rush in where cultures clash and collide"
